Archives for Jul,2017

You are browsing the site archives by date.

Qualex Sports & Entertainment

Qualex delivers sports-specific BI, CRM and mobile solutions that define IT strategies drive systems selections and target business process and IT infrastructure review. Qualex’s enterprise solutions include Enterprise Intelligence Platforms that integrate individual technology components into a single, unified system. This results in an information flow that transcends organizational silos, diverse computing platforms and niche tools, while also delivering new insights to drive increased value for any organization. With our iQ-Sports Data Model we provide consistent reporting and analytical platform for predictive analytics.

iQ-Fan™ Application

Qualex Fan Application provides the fastest and most responsive form of communication with fans ranging from venues to their own homes. Enhance your fan loyalty by letting your them know you care. QPA features automated targeted SMS for fan campaigns; constantly keeping them updated on activities and events of interest increases loyalty.

iQ-Fan™ insures they are informed on the latest campaigns, events and special discounts. It also lets fans know you remember them personally by sending them personal alerts such as birthday specials or anniversary offers. By offering not only bulk SMS and individual SMS sending options, QPA also schedules: automated SMS, promotional SMS, email forwarding and database integration. QPA sets the trend for a fan SMS applications.

Some of our clients include:

Qualex Gaming & Hospitality

Qualex projects with Major League Soccer, Golden State Warriors, New York Mets:

  • Implementing our iQ-Sports data model
  • Fan Analytics – 360⁰ degree view of the fan
  • Upsell
  • Cross sell
  • Customer Retention

Qualex Solutions Include: iQ-Support™

 Qualex iQ-Support™ is an internet-driven solution for organizations that, after implementing software solutions, need additional support to maintain their system’s operation. Qualex offers bundles of consulting hours from its specialized consultants in Data Integration, Data Warehousing Construction, Business Intelligence Reporting and Sophisticated Analysis. All these services are provided at a low cost, with high quality and maximum accessibility.

Ticketing & Point of Sales Operations

Reporting & analysis that benefits Ticketing and POS Operations:

  • Arena POS per Game Report
  • F&B Sales by Store and Terminal
  • Point of Sales Map Analysis by Product
  • Ticketing Analysis Report
  • Ticketing Customer Analysis
  • Comparative Time Series by Net Revenue
  • Ticket by State Analysis
  • Owed-Price-Paid Amount Analysis

Sports Marketing 

Reporting & analysis that benefits Sports Marketing:

  • Campaign Promotion/Offer Report
  • Daily Revenue Report
  • Email Ticket Conversion Report

Fan Development

Reporting & analysis that benefits Fan Development:

  • Dashboard(s)
  • Fan Profit/Loss Report
  • Fan Revenue Maximization Tracking Report
  • Customer Acquisition Source Report
Read More

iQ-SPORTS™ Analytic Model Catalog

1. Pattern Discovery

  • Fan segmentation models including preferences (price, seating, opposition, number of games) and overall value (similar to an RFM).
  •  Association analysis including:
  1. Market basket analysis: this model identifies what games go together for fans with a view to tailoring season ticket packages to the right offering of matches.
  2. Sequence analysis: This model can help enhance the knowledge of customer behavior by knowing what their likely next move is. For instance, the team using a time identifier can track how fans have gone through the system i.e. fans who start as 3 game holder move to 15 games then Class A season before going Platinum.
  • Novelty detection: This model is produced using historical fan behavior.  It makes it easy to identify particular behavior that indicates what has happened is out of the ordinary. For instance, it can help identify when a fan has statistically exceeded their time between attending matches.

2. Forecasting Models

  • These models forecast anything and everything that might be of use to the team. Subjects like crowd number; food sales etc….these forecasting models can be further enhanced by introducing exogenous variables/series e.g. weather, opposition win pct, team win pct, and so on.
  • If the data is available, these models could be enhanced by including: game spend on F&B, merchandise, as well as other purchases through the online merch store and physical merch store(s).

3. Prediction Models

  • Fan churn model for likelihood of ticket holders not renewing
  • Fan propensity model to predict response to marketing campaign
  • Predicting season value of a fan spend within the venue as a dollar figure
Read More

Qualex Gaming & Hospitality

Qualex delivers gaming-specific BI, CRM and mobile solutions that define IT strategies drive systems selections and target business process and IT infrastructure review. Qualex’s enterprise solutions include Enterprise Intelligence Platforms that integrate individual technology components into a single, unified system. This results in an information flow that transcends organizational silos, diverse computing platforms and niche tools, while also delivering new insights to drive increased value for any organization. With our iQ-Gaming Data Model we provide consistent reporting and analytical platform for predictive analytics.

iQ-Patron™ Application

Qualex Patron Application provides the fastest and most responsive form of communication with patrons ranging from casinos to hotels and restaurants. Enhance your patron loyalty by letting your patrons know you care. QPA features automated targeted SMS for patron campaigns; constantly keeping them updated on activities and events of interest increases loyalty.

iQ-Patron™ insures they are informed on the latest campaigns, events and special discounts. It also lets patrons know you remember them personally by sending them personal alerts such as birthday specials or anniversary offers. By offering not only bulk SMS and individual SMS sending options, QPA also schedules: automated SMS, promotional SMS, email forwarding and database integration. QPA sets the trend for a patron SMS applications.

Some of our clients include:

Qualex Gaming & Hospitality

Qualex projects with Seminole HardRock Casino, Galaxy Entertainment, Las Vegas Sands:

  • Implementing our iQ-Gaming data model
  • Marketing Automation
  • Slot & Table Game Tracking
  • Slots & Table Floor Optimization
  • Slot and Table game optimization
  • Customer Retention

Qualex Solutions Include: iQ-Support™

Qualex iQ-Support™ is an internet-driven solution for organizations that, after implementing software solutions, need additional support to maintain their system’s operation. Qualex offers bundles of consulting hours from its specialized consultants in Data Integration, Data Warehousing Construction, Business Intelligence Reporting and Sophisticated Analysis. All these services are provided at a low cost, with high quality and maximum accessibility.

Casino Operations

Reporting & analysis that benefits Casino Operations:

  • Slot Accounting Report
  • Poker Data Reports
  • Gaming Control Board Report
  • Inactive Game Report
  • Meters Report

Casino Marketing

Reporting & analysis that benefits Casino Marketing:

  • Campaign Promotion/Offer Report
  • Freeplay Report
  • Monthly Gaming Analysis Report
  • Room Report
  • Player Card Use vs. Actual Play Report
  • Daily Hotel Revenue Report
  • Top 10 MSA Report

Player Development

Reporting & analysis that benefits Player Development:

  • Dashboard(s)
  • Patron Profit/Loss Report
  • Patron Revenue Maximization Tracking Report
  • Table & Slot Utilization Report
  • Top Patrons Revenue Report
  • Trips Report
  • Hotel Stays Report
  • Comp Report
  • Theo vs. Actual Report
  • Revenue Report by Geography/ Demographics
  • Inactive Players / Past Due Report
  • Players Due Now Report
  • Potential New Business Report
  • Incliners/Decliners Report

Hotel and Hospitality

Reporting & analysis that benefits Hotel and Hospitality:

  • Dashboard(s)
  • Segment Value Report
  • Total Property Value Report
  • Bookings by Source Group
  • Turn Down Tracking (web usage)
  • Daily Report Package
  • Daily Pickup Reports (by segment)
  • Weekly Revenue Report Package
  • In House Report
  • Casino Utilization Report
  • Pace Report
  • Cash vs. Comp (by month and room type)
  • Segmentation Analysis Reports
  • Market Segment Pickup Report

Marketing

Reporting and analysis that would benefit Marketing:

  • Dashboard(s)
  • Additional Campaign Response reporting
  • Marketing Response Result Reports
  • Model Results for better future performance

Accounting

Reporting and analysis that would benefit Accounting:

  • Daily Revenue Reports (showing Cash vs. Comp data)
  • Comp Revenue Report
  • Comparison of Events/Initiatives
  • Comp Report per Person per Day
  • Top 5 Names/Winners/Losers Report

Service Commitment

Once an issue concerning the use of software is reported, Qualex agrees to assign a resource to verify the issue. In critical issues (High), this resource will be assigned within specific pre-determined business hours and for regular issues (Low and Medium), the resource will be assigned within one business day.

[/wrap]

Read More

iQ-Gaming Analytic Model Catalog

1. Patron Segmentation Model:  This model segments the population of patrons using cluster analysis and decision trees.  Segmentation is one of the first and most basic machine learning methods.  Segmenting the population of patrons into distinct segments is important because creating separate model for separate segments may be time consuming and not worth the effort. But, creating separate model for separate segments usually provides higher predictive power.

2. Overall Property Preference Model: This model uses logistic regression to identify whether a customer is attracted by Slots, Tables or Bingo (or combination).

3. Table Games Preference Model: This model identifies a players’ game of preference (for those playing tables).

4. Table Bet Size Preference Model: This model identifies player’s preferential stake size by grouping stake sizes into manageable groups. This information helps casinos know whether limits are high enough or minimums are too low.

5. Customer Play Day Preference Model: This model looks at patron behavior by day and identifies the day preference for attending. This model can be extended to time of day preference. This model helps casino managers with staffing and layout requirements when mixed with other analysis.

6. Slot Denomination Preference Model: This model describes player behavior by denomination.  It identifies from penny players through max stake players. This model can also look at loyalty across denominations.

7. Slots Reels Preference Model: This model groups reels into manageable buckets. It helps identify those patrons who like the max reels type game as opposed to the simple three reels. The model is used in combination with the slot denomination preference model to drill in further into player characteristics.

8. F&B Location Preference Model: This model looks at carded spend across food venues to identify patron’s preference for eating. This model is useful for menu changes, and for the creation of marketing offers around F&B. For instance, It could show the steakhouse could benefit from opening earlier in the week lining up with when the big spenders are hoping to play.

9. Casino RFM Model: This model forecasts VIP players using revenue for slots, tables, bingo, F&B and Entertainment as well as frequency of visits and days since last visit.

Read More

Little River Casino Resort Case Study

History

Little River Casino Resort is owned and operated by the Little River Band of Ottawa Indians. The Resort opened in the summer of 1999 with 600 slot machines. Since 1999 they have expanded in multiple stages to what now includes, a beautiful 292-room luxury hotel, a 1,700 -seat event center, and an expanding collection of slots and table games. With their continued growth Little River has now over 23,000 square feet of space to enjoy a myriad of resort activities.

Qualex – Project Value

Little River Casino Resort Case Study
Read More

Qualex Sports Team Case Study

Challenge:

One of Qualex’s many clients is the Major League Soccer (MLS). The League contracted with Qualex Consulting Services to implement an Enterprise Data Warehouse (EDW), Business Intelligence (BI) and Advanced Analytics solutions for the both, the league and its 22 clubs.

Solution:

Leveraging Qualex’s knowledge of data warehouse design, Qualex implemented a sports-centric data model to support data elements from the teams ticketing, financial and customer relationship management (CRM) systems. Prior to Qualex’s implemented solution, data about team operations was primarily only within each of the team’s operational source systems; in effect, constraining the team with several independent “silos” of operational data. Accessing data within more than one system at a time proved both time consuming and inefficient. This acted as a blocker when diagnosing why specific events happened from a revenue generation standpoint, and therefore the League started struggling to predict the next market move in order to prescribe an effective action plan for customized demand generation.

Benefits:

Qualex addressed the challenges presented by these “data silos” by organizing data from the League’s various operational source systems into a consolidated data warehouse using Qualex’s iQ-Sports™ data model. With BI portals integrated to the warehouse, now Club/League management has quick and easy access to key operational data to facilitate strategic decision making in a more timely manner.

Qualex developed a custom solution built specifically around the League’s business needs. The implemented solution leverages the Clubs/League investment in technology to “do all the heavy lifting of data” so Clubs/League management team can spend more time analyzing their business to make strategic decisions.

With Price Optimization and Attendance Forecasting models quickly deployed using the iQ-Sports™ database (including Weather data), MLS was able to start structuring enterprise wide CRM initiatives as a result of a centralized infrastructure, data consolidation and enhancement and analytic capabilities. This allowed the League and its Clubs to efficiently manage customer database and effectively execute marketing campaigns with the right offer at the right time.

The League’s strategy was to communicate benefits and quick wins to key stakeholders by the centralization of analytic resources and the provision of advanced analytic and modeling opportunities. Starting with QLX Price Optimization and Attendance Forecast models, a sample analysis and pilot campaigns were implemented to showcase the impact of data. As a result, the average sales per email increased from $56.42 to $109.01, meaning a 93% increase compared to the prior year campaign. Personalized pilot campaigns delivered targeted sales campaigns by favorite club, gender and past purchase information. This was tracked through utilizing click sales tracking, matching back opens to purchases, and through other client past performance coefficient.

“We have been working with the Qualex team since December 2013 and are very impressed with the commitment and knowledge they provide MLS for the implementation of our new data warehouse and advanced analytics. We look forward to keep expanding this effort and utilizing the findings to get a better view and understanding of our fans and their engagement across all 22 clubs”.

Charlie Shin / VP, CRM & ANALYTICS

Qualex Contact:
info@qlx.com
1.877.887.4727

Read More