Archives for 18 Jul,2017

You are browsing the site archives by date.

Qualex Gaming & Hospitality

Qualex delivers gaming-specific BI, CRM and mobile solutions that define IT strategies drive systems selections and target business process and IT infrastructure review. Qualex’s enterprise solutions include Enterprise Intelligence Platforms that integrate individual technology components into a single, unified system. This results in an information flow that transcends organizational silos, diverse computing platforms and niche tools, while also delivering new insights to drive increased value for any organization. With our iQ-Gaming Data Model we provide consistent reporting and analytical platform for predictive analytics.

iQ-Patron™ Application

Qualex Patron Application provides the fastest and most responsive form of communication with patrons ranging from casinos to hotels and restaurants. Enhance your patron loyalty by letting your patrons know you care. QPA features automated targeted SMS for patron campaigns; constantly keeping them updated on activities and events of interest increases loyalty.

iQ-Patron™ insures they are informed on the latest campaigns, events and special discounts. It also lets patrons know you remember them personally by sending them personal alerts such as birthday specials or anniversary offers. By offering not only bulk SMS and individual SMS sending options, QPA also schedules: automated SMS, promotional SMS, email forwarding and database integration. QPA sets the trend for a patron SMS applications.

Some of our clients include:

Qualex Gaming & Hospitality

Qualex projects with Seminole HardRock Casino, Galaxy Entertainment, Las Vegas Sands:

  • Implementing our iQ-Gaming data model
  • Marketing Automation
  • Slot & Table Game Tracking
  • Slots & Table Floor Optimization
  • Slot and Table game optimization
  • Customer Retention

Qualex Solutions Include: iQ-Support™

Qualex iQ-Support™ is an internet-driven solution for organizations that, after implementing software solutions, need additional support to maintain their system’s operation. Qualex offers bundles of consulting hours from its specialized consultants in Data Integration, Data Warehousing Construction, Business Intelligence Reporting and Sophisticated Analysis. All these services are provided at a low cost, with high quality and maximum accessibility.

Casino Operations

Reporting & analysis that benefits Casino Operations:

  • Slot Accounting Report
  • Poker Data Reports
  • Gaming Control Board Report
  • Inactive Game Report
  • Meters Report

Casino Marketing

Reporting & analysis that benefits Casino Marketing:

  • Campaign Promotion/Offer Report
  • Freeplay Report
  • Monthly Gaming Analysis Report
  • Room Report
  • Player Card Use vs. Actual Play Report
  • Daily Hotel Revenue Report
  • Top 10 MSA Report

Player Development

Reporting & analysis that benefits Player Development:

  • Dashboard(s)
  • Patron Profit/Loss Report
  • Patron Revenue Maximization Tracking Report
  • Table & Slot Utilization Report
  • Top Patrons Revenue Report
  • Trips Report
  • Hotel Stays Report
  • Comp Report
  • Theo vs. Actual Report
  • Revenue Report by Geography/ Demographics
  • Inactive Players / Past Due Report
  • Players Due Now Report
  • Potential New Business Report
  • Incliners/Decliners Report

Hotel and Hospitality

Reporting & analysis that benefits Hotel and Hospitality:

  • Dashboard(s)
  • Segment Value Report
  • Total Property Value Report
  • Bookings by Source Group
  • Turn Down Tracking (web usage)
  • Daily Report Package
  • Daily Pickup Reports (by segment)
  • Weekly Revenue Report Package
  • In House Report
  • Casino Utilization Report
  • Pace Report
  • Cash vs. Comp (by month and room type)
  • Segmentation Analysis Reports
  • Market Segment Pickup Report

Marketing

Reporting and analysis that would benefit Marketing:

  • Dashboard(s)
  • Additional Campaign Response reporting
  • Marketing Response Result Reports
  • Model Results for better future performance

Accounting

Reporting and analysis that would benefit Accounting:

  • Daily Revenue Reports (showing Cash vs. Comp data)
  • Comp Revenue Report
  • Comparison of Events/Initiatives
  • Comp Report per Person per Day
  • Top 5 Names/Winners/Losers Report

Service Commitment

Once an issue concerning the use of software is reported, Qualex agrees to assign a resource to verify the issue. In critical issues (High), this resource will be assigned within specific pre-determined business hours and for regular issues (Low and Medium), the resource will be assigned within one business day.

[/wrap]

Read More

iQ-Gaming Analytic Model Catalog

1. Patron Segmentation Model:  This model segments the population of patrons using cluster analysis and decision trees.  Segmentation is one of the first and most basic machine learning methods.  Segmenting the population of patrons into distinct segments is important because creating separate model for separate segments may be time consuming and not worth the effort. But, creating separate model for separate segments usually provides higher predictive power.

2. Overall Property Preference Model: This model uses logistic regression to identify whether a customer is attracted by Slots, Tables or Bingo (or combination).

3. Table Games Preference Model: This model identifies a players’ game of preference (for those playing tables).

4. Table Bet Size Preference Model: This model identifies player’s preferential stake size by grouping stake sizes into manageable groups. This information helps casinos know whether limits are high enough or minimums are too low.

5. Customer Play Day Preference Model: This model looks at patron behavior by day and identifies the day preference for attending. This model can be extended to time of day preference. This model helps casino managers with staffing and layout requirements when mixed with other analysis.

6. Slot Denomination Preference Model: This model describes player behavior by denomination.  It identifies from penny players through max stake players. This model can also look at loyalty across denominations.

7. Slots Reels Preference Model: This model groups reels into manageable buckets. It helps identify those patrons who like the max reels type game as opposed to the simple three reels. The model is used in combination with the slot denomination preference model to drill in further into player characteristics.

8. F&B Location Preference Model: This model looks at carded spend across food venues to identify patron’s preference for eating. This model is useful for menu changes, and for the creation of marketing offers around F&B. For instance, It could show the steakhouse could benefit from opening earlier in the week lining up with when the big spenders are hoping to play.

9. Casino RFM Model: This model forecasts VIP players using revenue for slots, tables, bingo, F&B and Entertainment as well as frequency of visits and days since last visit.

Read More