Company Information: Qualex

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	Qualex Consulting Services Partners with DataFlux Consulting integrator recommends DataFlux for companies in need of sophisticated data quality solutions CARY, N.C. (August 12, 2009) — DataFlux, a leading provider of data quality and data integration solutions, today announced that it has partnered with Qualex Consulting Services, a consulting services company based in Miami, Florida. The agreement allows Qualex’s customers to utilize DataFlux technology to improve the quality of business‐critical information. Qualex provides software and consulting services for the financial services, gaming and hospitality, telecommunications, retail and healthcare industries, as well as federal and state governments. One of Qualex’s key competitive differentiators as a business productivity consulting service is its signature “value assessment” – a week‐long project in which senior Qualex consultants evaluate and diagnose customer challenges to make tailored recommendations for client solutions. The company will use DataFlux data quality technology to solve problems it discovers within its clients’ enterprise information delivery environments. “Our customers come from a wide range of industries,” said Al Cordoba, vice president of global sales for Qualex. “Despite the differing industries or internal cultures of our clients, many of them are faced with the same problems when it comes to their data. Whether the goal is a better customer list for direct marketing purposes or a 360° view of its customers in order to better serve them, in the end, it all comes down to data quality.” DataFlux provides a single platform that encompasses data profiling, data quality, data integration, data enrichment and data monitoring. Its integrated approach to data management combines people, processes and technology, and helps businesses of all sizes improve the quality of their data, so that data‐driven processes run more efficiently and decisions based on this data are more dependable. “What many companies don’t realize is that you absolutely have to improve and manage data before you start doing anything else – before business intelligence, before customer relationship management, before spend analysis,” said Tony Fisher, president and CEO of DataFlux. “Data quality isn’t a one‐and‐done achievement; it takes continuous vigilance to retain its value. Having the right processes and technology in place definitely makes it easier and more efficient.” About Qualex Consulting Services, Inc. Qualex Consulting Services, Inc. is an award‐winning leading BI software integrator headquartered in Miami, FL, with international offices in London, Mumbai, Buenos Aires and Santo Domingo. With over two decades worth of experience integrating SAS Software, Qualex provides software and consulting services primarily to large enterprises and medium‐sized businesses worldwide, including federal, state and local governments as well as key organizations in the gaming and hospitality, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail and healthcare industries. Qualex has qualified as a SAS Gold Partner since 2002 and has been honored several times with both the prestigious SAS Partner Excellence Field's Choice Award as well as the coveted Partner Excellence Award. Qualex was the Winner of the 2004, 2005 and 2006 SAS Field Choice Award. Qualex is a SAS Reseller in the USA and was awarded reseller of the year in 2007. Qualex consultants have worked on a wide variety of projects representing nearly every industry within the international SAS user community. Qualex gives customers the benefit of its experience in solving business problems and providing solutions with SAS. All work, including on‐site work, is supervised by senior consultants with at least ten years of SAS experience. To learn more about Qualex, visit www.qlx.com. About DataFlux DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build a solid information foundation that delivers a unified view of customers, products, suppliers or any other corporate data assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers rapidly assess and improve problematic data, building the foundation for enterprise data governance, compliance and MDM initiatives. To learn more about DataFlux, visit www.dataflux.com. DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or licensed to, DataFlux Corporation LLC in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Contact: Andrew Pearson Qualex (310) 890‐2360 andrew@qlx.com Vinda Rao fama PR (617) 758‐4152 dataflux@famapr.com Scott Batchelor DataFlux (919) 447‐3000 pr@dataflux.com
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Qualex Consulting Services Partners with DataFlux
Consulting integrator recommends DataFlux for companies in need of sophisticated data quality solutions

CARY, N.C. (August 12, 2009) — DataFlux, a leading provider of data quality and data integration solutions, today announced that it has partnered with Qualex Consulting Services, a consulting services company based in Miami, Florida. The agreement allows Qualex’s customers to utilize DataFlux technology to improve the quality of business‐critical information.

Qualex provides software and consulting services for the financial services, gaming and hospitality, telecommunications, retail and healthcare industries, as well as federal and state governments. One of Qualex’s key competitive differentiators as a business productivity consulting service is its signature “value assessment” – a week‐long project in which senior Qualex consultants evaluate and diagnose customer challenges to make tailored recommendations for client solutions. The company will use DataFlux data quality technology to solve problems it discovers within its clients’ enterprise information delivery environments.

“Our customers come from a wide range of industries,” said Al Cordoba, vice president of global sales for Qualex. “Despite the differing industries or internal cultures of our clients, many of them are faced with the same problems when it comes to their data. Whether the goal is a better customer list for direct marketing purposes or a 360° view of its customers in order to better serve them, in the end, it all comes down to data quality.”
DataFlux provides a single platform that encompasses data profiling, data quality, data integration, data enrichment and data monitoring. Its integrated approach to data management combines people, processes and technology, and helps businesses of all sizes improve the quality of their data, so that data‐driven processes run more efficiently and decisions based on this data are more dependable.

“What many companies don’t realize is that you absolutely have to improve and manage data before you start doing anything else – before business intelligence, before customer relationship management, before spend analysis,” said Tony Fisher, president and CEO of DataFlux. “Data quality isn’t a one‐and‐done achievement; it takes continuous vigilance to retain its value. Having the right processes and technology in place definitely makes it easier and more efficient.”

About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is an award‐winning leading BI software integrator headquartered in Miami, FL, with international offices in London, Mumbai, Buenos Aires and Santo Domingo. With over two decades worth of experience integrating SAS Software, Qualex provides software and consulting services primarily to large enterprises and medium‐sized businesses worldwide, including federal, state and local governments as well as key organizations in the gaming and hospitality, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail and healthcare industries.

Qualex has qualified as a SAS Gold Partner since 2002 and has been honored several times with both the prestigious SAS Partner Excellence Field's Choice Award as well as the coveted Partner Excellence Award. Qualex was the Winner of the 2004, 2005 and 2006 SAS Field Choice Award. Qualex is a SAS Reseller in the USA and was awarded reseller of the year in 2007. Qualex consultants have worked on a wide variety of projects representing nearly every industry within the international SAS user community. Qualex gives customers the benefit of its experience in solving business problems and providing solutions with SAS. All work, including on‐site work, is supervised by senior consultants with at least ten years of SAS experience. To learn more about Qualex, visit www.qlx.com.

About DataFlux
DataFlux enables organizations to analyze, improve and control their data through an integrated technology platform. With DataFlux enterprise data quality and data integration products, organizations can more effectively and efficiently build a solid information foundation that delivers a unified view of customers, products, suppliers or any other corporate data assets. A wholly owned subsidiary of SAS (www.sas.com), DataFlux helps customers rapidly assess and improve problematic data, building the foundation for enterprise data governance, compliance and MDM initiatives. To learn more about DataFlux, visit www.dataflux.com.

DataFlux and all other DataFlux Corporation LLC product or service names are registered trademarks or trademarks of, or
licensed to, DataFlux Corporation LLC in the USA and other countries. ® indicates USA registration. Other brand and product
names are trademarks of their respective companies.

Contact:
Andrew Pearson
Qualex
(310) 890‐2360
andrew@qlx.com

Vinda Rao
fama PR
(617) 758‐4152
dataflux@famapr.com

Scott Batchelor
DataFlux
(919) 447‐3000
pr@dataflux.com

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