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Press Releases August 18, 2008

Paragon Casino Resort chooses Qualex Consulting Services to Implement SAS to Help Improve Marketing Management

MIAMI, FL (August 18, 2008) – Paragon Casino Resort, Louisiana’s leading casino & resort from the Tunica-Biloxi tribe, has selected SAS Marketing Automation software to help optimize its marketing operations, announced Qualex Consulting Services, Inc., a global BI integrator today. “Paragon is a good example of the proven value SAS and Qualex can deliver to the gaming and hospitality industry through the comprehensive SAS software customer intelligence suite and the integration services of Qualex. Our deep relationship with Paragon gives us an opportunity to deploy cutting-edge analytical marketing software products in the highly competitive gaming market. Paragon’s implementation of SAS Marketing Automation will have widespread scale and complexity,” said Clive Pearson, President, Qualex Consulting Services. SAS, a significant provider of marketing analytics and business intelligence systems, is the key component of Paragon’s Enterprise Intelligence Platform (EIP) infrastructure. SAS’ EIP already helps 44,000 customers worldwide. SAS Marketing Automation users can define target segments, prioritize selection rules, schedule and execute campaigns, and perform advanced analyses to predict the success of customer communications. Built on the new SAS Intelligence Platform, SAS Marketing Automation includes robust, integrated analytics, data management and business intelligence in an easy-to-use interface that empowers marketers to deliver communications that are targeted and tracked for maximum benefit. Since it improves and supports a full range of marketing activities, SAS Marketing Automation leads to a better return on marketing investment and a healthier bottom line. SAS will help Paragon improve marketing capabilities, ultimately allowing improved customer satisfaction. It will also help Paragon optimize its marketing expenditures in the region.

About Qualex Consulting Services, Inc.:
Qualex Consulting Services, Inc. is an award-winning leading BI software integrator headquartered in Miami, FL. Qualex has over two decades worth of experience integrating SAS Software. Qualex has international offices in London, Mumbai, Buenos Aires and Santo Domingo. Qualex provides software and consulting services primarily to large enterprises and medium-sized businesses worldwide, including governments as well as key organizations in the gaming and hospitality, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail and healthcare industries. Qualex has qualified as a SAS Gold Partner since 2002 and has been honored several times with both the prestigious SAS Partner Excellence Field’s Choice Award as well as the coveted Partner Excellence Award. Qualex was the Winner of the 2004, 2005 and 2006 SAS Field Choice Award. Qualex is a SAS Reseller in the USA and was awarded reseller of the year in 2007. Qualex consultants have worked on a wide variety of projects representing nearly every industry within the international SAS user community. Qualex gives customers the benefit of its experience in solving business problems and providing solutions with SAS. All work, including on-site work, is supervised by senior consultants with at least ten years of SAS experience.
For more information call +1.305.576.5144
Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727
SAS is a registered trademark of SAS Institute and/or its affiliates. Other names may be trademarks of their respective owners.
Supporting Resources
Qualex http://www.oracle.com/industries/communications/index.html
Marketing for Casinos White Paper
Qualex Marketing for Casinos Data Sheet

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