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Press Releases Oct. 25, 2006

Patron Value Optimization to strengthen casino and gaming industry

SAS will help grow customer value for the competitive gaming industry
LAS VEGAS (Oct. 25, 2006) — SAS, the leader in business intelligence, signed a three—way agreement with WhiteSand Consulting and Qualex Consulting Services to deliver SAS Patron Value Optimization Solution (PVO) a new software and consulting offering that’s backed by unmatched solution depth and gaming industry expertise. It will help casinos to realize the most value from their customers and improve patron P&L.
The new offering serves commercial and tribal casinos and will provide significant value to gaming industry clients seeking competitive advantage. SAS Patron Value Optimization is the only solution in the industry that:
Consolidates disparate sources of data such as patron gaming and non-gaming revenue, models and reports on patron information.
Automates and personalizes marketing campaigns to the specific characteristics of the patron.
Optimizes resources by putting the most profitable and strategic patrons in the hotel rooms, casino floor, events and the casino property.
Casinos will use SAS to gain a clearer understanding of customers with a goal of maximizing customer value. Armed with fact-based insights, staff will be better able to give priority to the most profitable patrons in the hotel, casino floor, events and property. In addition, forecasting of rooms and other resource needs will allow better overall planning and revenue management — further maximizing profitability.
“As the gaming industry becomes more and more competitive, casinos need to better understand their customers,” said Suzanne Fiero, SAS Industry Development Manager. “Non- gaming revenue is starting to surpass gaming revenue in some markets, which requires more effective data integration and analysis. SAS Patron Value Optimization is backed by a team with many years of casino, hotel, technology, marketing and financial experience, as well as a new implementation methodology that should deliver results more quickly than ever before.”
SAS Patron Value Optimization is now available as a hosted solution though SAS Solutions OnDemand or as a delivered solution. SAS Solutions OnDemand offers an alternative channel for organizations that want to enjoy the full functionality and power of SAS solutions through a proven delivery channel without committing resources to purchase and deploy software in-house.
SAS delivers enterprise intelligence through the SAS Enterprise Intelligence Platform, integrating individual technology components in the existing information technology infrastructure into a single, unified system. The result is an information flow that transcends organizational silos, diverse computing platforms and niche tools — and delivers new insights that drive value for an organization.
“Using the SAS Enterprise Intelligence Platform, Pearl River Resort now has a more comprehensive understanding of our guests and their preferences,” said Jason H. York, Director of Database Operations at Pearl River Resort. “By leveraging this information into more relevant offerings, services and communication, we are able to provide a better experience to our guests and remain successful in an increasingly competitive environment.”
Today’s announcement was made at BetterManagement LIVE, a business conference in Las Vegas that brings together more than 1,000 attendees from the public and private sector to share ideas and knowledge on critical business management issues.
WhiteSand Consulting provides strategy, operations and technology consulting to gaming companies, tribal casinos, developers, racetracks and regulatory agencies throughout the US. WhiteSand Consulting has offices in Las Vegas and Atlantic City, NJ.
Qualex Consulting Services is a leading SAS software solutions services company with headquarters in Miami. Qualex provides software and consulting services for a wide array of industries including gaming, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies.

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites — including 96 of the top 100 companies on the FORTUNE Global 500® — to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world THE POWER TO KNOW .

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