The challenge is that information can be hard to consolidate and even harder to analyze for useful insights about customer desires, preferences and behaviors. To boost revenues and profits, casinos need a way to use customer insights and preferences to create strategies for marketing objectives based analytical insights to increase a patron’s experience.
Assist in analyzing & optimizing revenue:
- Know a patron’s favorite games.
- Get real time alerts as VIPs show up on property.
- Display operating dashboards, drill-down reports, or a map of the casino property.
- Create marketing campaigns using database of patrons and email or sms them offers targeted to their preferences
- Predict the optimal segments for marketing