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QLX iQ-Gaming™ Solution Powered by SAP HANA – partner press release
MIAMI, FL – January 26, 2015

QLX iQ – Gaming™ is Certified as Powered by SAP HANA®
iQ-Gaming™ Solution Leverages SAP HANA to help Hotels & Casinos gain a 360 patron view and so enhance competitive advantages and ROI.
Qualex Consulting Services, Inc. (QLX) today announced its iQ-Gaming™ Solution has achieved SAP certification as powered by the SAP HANA® platform. The solution has been proven to run on SAP HANA and to leverage its unique capabilities.
The SAP® Integration and Certification Center (SAP ICC) has certified iQ-Gaming™3.5 is powered by SAP HANA. SAP HANA is revolutionizing the speed of data processing for reporting, analytics and computational tasks. Solutions that are powered by the SAP HANA platform have proven to run on SAP HANA and to tap into the distinctive capabilities of SAP HANA.
“We are delighted to announce the successful achievement our iQ-Gaming™, now certified as powered by SAP HANA,” said Clive Pearson, CEO of Qualex . “The ability of iQ-Gaming™ Solution to leverage the power of SAP HANA will prove highly beneficial to our current and future customers in the Gaming & Hospitality industry.”
iQ-Gaming™ Solution aims to consolidate gaming and non-gaming information assets to gain a comprehensive patron view across the entire property to further enhance client interaction strategies, products and services, improve patron satisfaction and, in turn, increase revenue and customer loyalty. The iQ-Gaming solution works as a strong foundation for running predictive models and make strategic decisions right on the spot. When running on SAP HANA, iQ-Gaming™ Solution helps companies to have real time access to key information of their clients and so to act promptly and efficiently.
iQ-Gaming™ makes all of the above possible by first, extracting, transforming and loading all records from core sources systems and vendors into a Data Warehouse; second, it cleans all the database to ensure it is tuned with the standards; and third, it provides live, interactive and intuitive merged information through consolidated reports so that hotels and casinos can instantly connect with their fans, improve guest experience and so increase ROI.

About Qualex Consulting Services, Inc. (QLX)
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of consulting, information technology and communications- related products and services.
SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP SE in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.
For more information about Qualex go to: www.qlx.com or
contact: Cecilia Pedrazzoli at (877) 887-4727 or
email her at: cecilia.pedrazzoli@qlx.com

Qualex Consulting Services, Inc. participates at SAP Sapphire in Orlando.

MIAMI, FL. – Tuesday June 3rd, 2014 – Qualex & SAP Present: How to drive incremental value from Patron Data to improve Patron Satisfaction and Increase Revenue
Qualex Consulting Services, Inc. uses predictive analytics with SAP HANA to accurately identify and target patrons in real-time for the casino and hospitality industries. SAP HANA is many magnitudes faster than legacy databases and helps customers scale seamlessly to millions of users in the gaming market.
Qualex has created a unique platform called iQ-Gaming™, which is built on the SAP HANA platform and allows you to gain a comprehensive patron view, resulting in improved patron experience and increased revenue by:
Consolidating marketing and revenue management data, getting a better view of your patrons and their spending habits.
Accurately measuring and predicting patron behavior to build a better customer experience, increasing profits and ROI.
Enhancing patron interaction strategies, products and services to direct marketing efforts towards your most profitable patrons.
Gathering information from social networks to place promotional ads.
Qualex CEO Clive Pearson say: “We are planning to launch this offering in our rapidly growing Asian market as it can seamlessly scale to millions of users and deliver a personalized experience to each and every one of them.” See more details here
SAP HANA is a completely re-imagined, real-time database platform. It streamlines analytics, planning, predictive and sentiment breakdown allows business operate in real time.

About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of consulting, information technology and communications- related products and services.

For more information about Qualex
go to: www.qlx.com or
contact: Cecilia Pedrazzoli(877) 887-4727 or
email her at: cecilia.pedrazzoli@qlx.com

Qualex iQ-Gaming™ is a trademark of Qualex Consulting Services, Inc.
SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
All other products and service names mentioned are trademarks of their respective companies.

Qualex helps Shell implement SAS Predictive Asset Maintenance
Miami, Fl – March 25, 2014
The best way to understanding the value a great consulting organization brings to industry leaders is by listening to what the leaders say.
“SAS eliminates guesswork from our business processes,” said Tom Moroney, Manager of Technology Deployment and Geosciences at Shell Exploration and Production, Upstream Americas, Deepwater. “We analyze tremendous volumes of real-time data to improve process and asset efficiency, well performance and reliability. When our SAS alerts signal a performance gap, we can quickly diagnose it, interrogate the system and prevent or mitigate critical upsets.”
Shell engineers are using these surveillance insights from analytics to improve performance of the company’s newest platform, the Perdido spar. Below 10,000 feet of water and another 9,000 feet of mud, salt and rock, lies an ambitious target, a swath of seabed the size of Houston that holds enough oil and natural gas to produce up to 130,000 barrels a day.
Always innovating, Moroney and a Shell taskforce continually look to apply analytical methodology to develop deeper insights into integrated production system performance for its entire deepwater portfolio across a range of business challenges.
http://www.sas.com/news/preleases/shell-predictive-asset-maintenance.html
Qualex’s Director of Oil & Gas Practice, Kevin Dillon “we are excited to be delivering compelling predictive analytics to the industry for companies like Shell using the SAS platform.”
According to Kevin, “our industry experienced and knowledgeable consultants have been implementing solutions for years at Shell and we’ve been a SAS Gold Partner since 2002. We focus on business issues that need resolution, using statistical and analytical methods and then present the results in dashboards, reporting systems and alerting of critical situations that need immediate attention. The Oil, Gas and Utilities industries have very complex and expensive situations that require analyzing big data and delivering solutions ASAP. Partnership is the key to our success, one company cannot do it all.”

For more information contact: Kevin Dillon, Director of Oil, Gas & Utility Practice at
Qualex Consulting Services. (305) 342-5425 – Kevin.Dillon@qlx.com
11900 Biscayne Blvd. Ste 801, North Miami, Florida 33181
www.qlx.com

Road to HANA with SAS – Update from SAS Global Forum 2014
Miami, Fl – March 24, 2014
I’m at the SAS Global Forum 2014 today. As a follow-up to my blog at SAP TechEd in October 2013 where we announced the SAP and SAS partnership, I wanted to highlight how SAS+SAP fit into the overall SAP HANA platform story and the progress we have made in delivering the combined roadmap.
SAP HANA is a real-time data management and application development platform that uses modern architectural constructs such as in-memory processing, columnar data storage, linear scaling, and massive parallelism to deliver performance and simplicity. It provides powerful native predictive analysis, natural language processing, geo-spatial, planning, and application services capabilities. As an open enterprise-ready platform, SAP HANA also serves as a foundation to leading vendors, startups and open-source efforts in the EIM, Predictive Analytics, and BI/Visualization space. This provides customers a comprehensive choice of offerings e.g. in the predictive analytics space this choice is fulfilled by SAP, open-source, and market leading vendors (SAS) & startups.
As an update to our partnership announcement with SAS, we now have a roadmap of SAS applications and tools that will be made available on SAP HANA. Pilot customers are kicking the tires and an emerging ecosystem of partners is adding value by delivering solutions to their customers.The product and solution roadmap for SAS applications and tools on SAP HANA is being shared with and further shaped by select pilot customers who are working on Proof-of-Concepts using the combined SAP HANA-SAS architecture. These pilot customers are validating the expected benefits from the joint integration:
For additional Information please contact:
Simplified IT landscape and potential for lower TCO. Data does not have to be moved around or duplicated. In essence analytics is being brought to the data (in HANA). This allows CIOs to bring down costs and simplify IT landscape management. Companies can also now better cater to the needs of data scientists, business analysts and IT architects.
Data scientists can focus on the analysis and not worry about working with their IT departments to get access to their data. They can now build their models which are then deployed into SAP HANA. While they may not care about this fact but once SAS models are integrated into SAP HANA, data scientists realize how easy and flexible the “interested fields” selection is. They can train their models with as few fields or as many fields as they want on small or large sample data sets. Of course, what and how much data they can access still depends on their role.
A new group of SAP partners are taking advantage of this SAP HANA and SAS architecture to build new applications and data models that their customers can benefit from. We are seeing interesting solutions from a new ecosystem of partners, such as Phemi and Qualex. Clive Pearson, Qualex’s CEO talks about delivering SAS Patron Value Optimization (PVO) on the SAP HANA’s in-memory platform. In highly competitive industries such as gaming and hospitality, they need to look beyond providing a rich customer experience. The combined SAS & SAP solution allows casinos to accurately identify and target their patrons in real-time to increase revenue – by first identifying, then understanding and ultimately retaining their valuable patrons. Their initial benchmarks have shown that the solution is many magnitudes faster than legacy databases. In Clive’s own words “We are planning to launch this offering in our rapidly growing Asian market as it can seamlessly scale to millions of users and deliver a personalized experience to each and every one of them.”
In conclusion, from an SAP perspective, we are driving SAP HANA as an open platform that can modernize and renew current applications and architectures – just like we are doing with SAP Business Suite. SAS applications and tools powered by SAP HANA is another such example.
Stay tuned for many more applications from SAS powered by SAP HANA in the near future. We look forward to continuing to not only aggressively drive such modernization, but also providing the foundation for a new crop of participants who are building ground up on this architecture.
Update from SGF 2014
SAS and SAP Relationship Video
Lisa Arney of SAS interviews Paul Kent, SAS VP of Big Data and Aiaz Kazi, SVP, Products & Innovation Platform Strategy and Adoption at SAP, about the new SAS/SAP relationship.

Qualex Consulting Services, Inc. Provides Sports Centric Data Modeling for Orlando Magic
Miami, Fl – August 01, 2013
The Orlando Magic is a professional basketball team located in Orlando, Florida. The Magic contracted with Qualex Consulting Services to implement an Enterprise Data Warehouse (EDW) leveraging Qualex’s iQ-Sports™ data model to support data elements from the Magic’s operational source systems.
“We’ve been very pleased with the relationship that has developed between the Magic & Qualex.” said Anthony Perez, Vice President of Business Strategy with the Orlando Magic. “Our initial approach was to have Qualex load our ticketing data into their iQ-Sports™ data model. We were so impressed with how they were able to drive incremental value from our ticketing data that we’ve also requested the Qualex team to populate the model with data from our retail, concessions, CRM, finance & marketing partnerships systems. At this point, Qualex has become more than a vendor; I view Qualex as a true business partner focused on the needs of the Orlando Magic.”.
For additional Information please contact:
Orlando Magic
Anthony Perez, VP – Business Strategy, (407) 916-2963, anthony.perez@orlandomagic.com
Qualex Consulting Services
Jim Parker; Director; (702.595.7771) , jim.parker@qlx.com,
About the Orlando Magic
Orlando’s NBA franchise since 1989, the Magic’s mission is to be world champions on and off the court, delivering legendary moments every step of the way. On the court, Orlando has won five division championships (1995, 1996, 2008, 2009, 2010), had seven 50-plus win seasons, and won the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise, scholarships and grants. Orlando Magic community relations programs impact an estimated 75,000 kids each year, while a Magic staff-wide initiative provides more than 6,000 volunteer hours annually. In addition, over the last 23 years more than $18 million has been distributed to local nonprofit community organizations via the Orlando Magic Youth Fund (OMYF-MFF), a McCormick Foundation Fund since 1994, which serves at-risk youth. Ticket highlights for the 2013-14 season in the Amway Center, honored with The Stadium Business Awards’ 2013 Customer Experience Award and named Sports Business Journal’s 2012 Sports Facility of the Year, include: 2,500 seats priced $20 or less, 8,000 seats priced $40 or less and 9,000 seats priced $50 or under. For ticket information log on to www.orlandomagic.com or call 407-89-MAGIC.

About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of consulting, information technology and communications- related products and services.
For more information about Qualex go to: http://www.qlx.com/ or contact: Cecilia Pedrazzoli (877) 887-4727 or email her at: cecilia.pedrazzoli@qlx.com
Qualex’s iQ-Sports™ is a trademark of QLX, Qualex Consulting Services, Inc. All other product and service names mentioned are the trademarks of their respective companies.

NBA Team selects Qualex Consulting Services, Inc. to provide Sports Centric Data Modeling
Miami, Fl – May 6, 2013
The Phoenix Suns implemented Qualex’s iQ-Sports™ data model and BI portal providing Phoenix Sun’s management quick and easy access to key operational data in order to facilitate strategic decision making in a more timely manner.
“We’re excited about our partnership with Qualex.” said Zaheer Benjamin, Senior Director of Financial Planning with the Phoenix Suns. “Qualex developed a custom solution built specifically around our business needs. I was particularly impressed with Qualex’s flexibility to work with us to address additional business requirements that arose during the course of the project. The solution Qualex has implemented leverages our investment in SAS technology to “do all the heavy lifting of data” so our management team can spend more time analyzing our business in order to make strategic decisions”.
Implemented Solution
Patron Value Optimization (PVO)™ for Sports

Operational Source Systems
Archtics – local TicketMaster database for the Suns (NBA), Mercury (WNBA) and non-sports oriented arena events such as concerts & shows
MS Dynamics – CRM, marketing partnerships, contracts & inventory.
MS Great Plains – financial and accounting information.

Business Intelligence (BI) Portals Developed
Revenue & Expense Summary
High level summary of operating revenue & expenses
Ticket Sales
Performance vs. goal by ticket type & event
Year over year net ticket sales trends
Marketing Partnerships
Performance vs. goal by contract type (existing, renewal, new business)
Revenue by inventory type (hospitality, media, signage, digital)
Suites
Performance vs. goals (license vs. rental)
Inventory management (available & contracted)
Financials
Daily flash report
Summary balance sheet
Summary income statement

For additional Information please contact:
Phoenix Suns
Casey Taggatz, 602-379-7912, ctaggatz@suns.com
Qualex Consulting Services
Kevin Dillon; Director – Gaming, Hospitality & Sports Practice; (305) 342-5425 , kevin.dillon@qlx.com
About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of consulting, information technology and communications- related products and services.

For more information about Qualex
go to: www.qlx.com or
contact: Cecilia Pedrazzoli(877) 887-4727 or
email her at: cecilia.pedrazzoli@qlx.com

Qualex’s iQ-Sports™ is a trademark of QLX, Qualex Consulting Services, Inc. All other product and service names mentioned are the trademarks of their respective companies.

Qualex Consulting Services, Inc. Announces New Training Program for Customers to Help Them Use and Benefit Quickly From SAP HANA®, SAP® Visual Intelligence and SAP Predictive Analysis
MIAMI, Fla. – January 18, 2013 – Qualex Consulting Services, Inc. today announced it is now offering a training program in support of the SAP HANA® platform and business intelligence technologies from SAP. The training program has been designed for organizations that need additional support to train their systems users, developers and administrators on SAP HANA as well as SAP® Visual Intelligence and SAP Predictive Analysis software.
Clive J Pearson, Qualex “With this new training program, we look forward to helping customers to quickly leverage the power of SAP HANA, visualization and analysis technology for business benefit,” said Clive J. Pearson, CEO, Qualex.”
SAP HANA is a completely re-imagined, real-time database platform. It streamlines analytics, planning, predictive and sentiment analysis to allow business to operate in real time. Qualex offers individual training courses and bundles courses as well as consultation on, and creation of, custom training solutions. Qualex’s skilled consultants are available to offer hands-on classes in support of not only SAP HANA but also SAP Visual Intelligence and SAP Predictive Analysis.
Qualex helps customers create comprehensive training plans to manage their talent using its market-leading iQ-Train™ Qualex Education learning software. The software helps customers to run their businesses better. The offering is available via the following flexible delivery methods:
Classroom training in Qualex’s office or at a customer’s site
Live web courses offering hands-on training using virtual machines
E-learning classes that are flexible, convenient and effective
Web videos and demos for upgrading a workforce’s skills

About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of consulting, information technology and communications-related products and services.
For more information about Qualex
go to: www.qlx.com or
contact: Cecilia Pedrazzoli(877) 887-4727 or
email her at: cecilia.pedrazzoli@qlx.com
Q-Train is a trademark of QLX, Qualex Consulting Services, Inc. SAP, SAP HANA and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.

Casino Data Imaging enters relationship with Qualex Asia
Casino Data Imaging (CDI), a leader in advanced visualization and analysis solutions, has announced a strategic alliance with Qualex Asia, which will leverage competencies of both organizations to create greater value and more efficiency in providing data visualization and analysis services to the Asian casino markets.

Through its parent company Qualex Consulting Services, Qualex Asia brings over two decades worth of consulting experience to the Pacific Rim. Qualex Asia’s consultants are experts in data warehousing implementations, predictive analytics, digital marketing, as well as some of the leading implementers of mobile and social media solutions.
George Levine, CDI corporate spokesman, said, “In an aggressive casino market, technology plays a key role in driving greater efficiency, more improvements, enhanced customer service and faster decision-making. The strategic alliance will further enhance GlobalSuite’s analysis capabilities, as well as bolster Casino Data Imaging’s commitment to the Asia casino markets.”
CDI GlobalSuite™ provides single and multi-casino operators a thorough view of their gaming data from a user configured 2D and ultra 3D visualization module and data analysis control center. Easy to deploy, powerful, but affordable, its capabilities allow users to analyze and explore data with an unprecedented level of speed, flexibility and visual creativity.
Andrew Pearson, Qualex Asia President, added, “Under this arrangement, in the delivery of GlobalSuite and other products, CDI’s development and support teams will be able to tap into Qualex Asia’s pool of highly technical resources and knowledge base for these markets. Conversely, we look forward to working with CDI and leveraging the power of their visualization and analysis technology.”
About Qualex Asia
Over the past decade, About Qualex Asia Limited has been working on a solution to bundle analytic products into a solution specific to the gaming industry. Central to this solution is the SAS Patron Value Optimization Solution, which was specifically developed for the Gaming and Hospitality Industries.
A leader in the casino and hospitality management industry for over ten years, Qualex Asia has implemented complex business solutions in multiple casino environments, including at Native American Casinos, large Las Vegas casinos, Macau-based integrated resorts and racinos.
More Information
Website: QLX.com

About Casino Data Imaging
Since 2001, Casino Data Imaging continues to provide industry-leading, interactive data visualization software and solutions that help casino users gain critical insight from all types of data. CDI’s technology speed decision-making by bringing information to life using the latest in enhanced graphics and program scalability.
More Information
Website:CasinoDataImaging.com

Contact
Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727