Qualex Chat
Qualex Chat


Press Releases May 25, 2005

Pearl River Resort hits the jackpot with SAS

SAS® Marketing Automation to support Pearl River Resort’s entire marketing process
CARY, N.C. (May 25, 2005) — Pearl River Resort, a major destination resort and casino in Mississippi, provides a virtual paradise for its guests: two Las Vegas-style casinos, a 36-hole golf course, a water park and white sand beach, along with numerous stops for dining, shopping and other entertainment. With so much to offer, Pearl River Resort is becoming increasingly popular throughout Mississippi, Georgia, Alabama and Louisiana. To assure long-term success, marketing executives are looking for programs that will enhance their guests’ visits.
As a cornerstone of its marketing strategy, Pearl River Resort has selected SAS, the leader in business intelligence, to supply the software that will provide executives with the power to know their guests better. By using SAS® as a driver of its marketing strategy, executives at Pearl River Resort will centralize the company’s guest data and manage its marketing campaigns to cultivate high-value repeat guests. This will lead to increased guest satisfaction and return visits.
“We are looking forward to fully integrating the SAS solution into our Resort marketing plans,” said Pearl River Resort President Chuck Miller. “The information we collect will now be easily accessible, ensuring unparalleled service to our guests on return visits. We feel this system will bring us closer to the vision the Mississippi Band of Choctaw Indians, Chief Phillip Martin and the Tribal leaders have for Pearl River Resort.”
In order to make its marketing programs more interactive and targeted, Pearl River Resort needed a 360-degree view of its guests that incorporated information from all touchpoints and channels. Past efforts were hampered by guest information, such as room preferences, favorite games, restaurant choices and demographic data, being housed in disparate operational systems. Using SAS Marketing Automation (www.sas.com/solutions/crm/mktauto), Pearl River Resort will build a consolidated data warehouse to gather all this information in a central location and provide fast, consistent, flexible reporting and analysis. To improve the quality of its data, Pearl River Resort also uses the latest technology from DataFlux®, a SAS subsidiary (www.dataflux.com), to parse, cleanse and standardize information prior to loading the data into the warehouse.
Applying SAS advanced analytics, such as data mining, segmentation and behavior analysis, to this enhanced guest information will enable Pearl River Resort to determine guest preferences and conduct statistically valid test campaigns. With SAS Marketing Automation, they will be able to target specific offers and promotions to the Resort’s most valued guests. The SAS Marketing Automation solution will also capture key information required to accurately measure campaign success including a complete picture of response rates and ROI.
“We are sitting on a world of information about our guests and prospects. SAS is uniquely positioned to help us understand our guest base and maximize our return on marketing initiatives,” said Jason York, director of database marketing and special projects at Pearl River Resort. “We believe that SAS Marketing Automation will help Pearl River Resort maximize every guest relationship and support the entire marketing team by providing improved efficiency and effectiveness at every stage of the marketing process.”

The Pearl River Resort management team considered piecing together tools from a variety of different vendors but chose SAS because it had the most complete and most powerful solution.
“With one integrated solution from SAS we will have total control of the marketing process, from learning and understanding guest behavior, to predicting future behavior, then creating targeted campaigns and learning from results and refining the strategies,” said Brent Pinkston, CRM consultant for Pearl River Resort.
“We looked at many different vendors and evaluated their potential as long-term partners. SAS has a track record of partnering and growing with their customers and this set them apart,” said John Enriquez, vice president of IT for Pearl River Resort. “Looking ahead, we plan to use SAS to evaluate the efficiency of operations and make better business decisions in core operations. SAS will be the foundation for a great deal of long-term learning.”
Qualex Consulting Services, Inc., a SAS partner, will lead the implementation project at Pearl River Resort. “They are a critical partner in this whole initiative,” added Pinkston. “The people at Qualex have worked with SAS for many years and this huge knowledge base and experience has made the implementation project virtually transparent.”

Pearl River Resort, the Southeast’s premier destination resort located in Choctaw, Miss. near Philadelphia, Miss., features two highly successful Las Vegas-style casinos and two luxurious hotels, the Silver Star Hotel and Casino, and the Golden Moon Hotel and Casino, as well as the Tom Fazio and Jerry Pate designed 36-hole award-winning championship golf course Dancing Rabbit, Geyser Falls Water Theme Park, Clear Water Key and The Beach Club, 14 restaurants and a variety of retail shopping venues. Pearl River Resort is a development of the Mississippi Band of Choctaw Indians.

SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites — including 96 of the top 100 companies on the FORTUNE Global 500® — to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world THE POWER TO KNOW® .


  1. frc.us.com


    Press Releases May 25, 2005 | Qualex

  2. best online casino usa real money

    borgata online casino nj https://online2casino.com/

  3. online casino free bet no deposit

    instant withdrawal online casino usa https://casinosonlinex.com/

  4. free iowa gay chat rooms

    gay teen chat with nudes https://gaychatcams.net/

  5. best free gay chat

    gay pnp freegay chat denver https://chatcongays.com/

  6. older gay chat

    x4 gay video chat https://gayphillychat.com/

  7. gay chatroulette chat

    gay chat tucson https://gaychatnorules.com/

  8. pdx gay chat

    asain gay chat phone lines https://gaymusclechatrooms.com/

  9. gay chat rooms free

    anonymous gay cam chat https://free-gay-sex-chat.com/

  10. gay chat room upstate sc

    open gay chat rooms https://gayinteracialchat.com/

  11. free gay chat roulette

    chat avenue gay chat room https://gaymanchatrooms.com/

  12. best custom paper writing service

    professional paper writers https://term-paper-help.org/

  13. academic paper writing services

    can you write my paper https://sociologypapershelp.com/

  14. writer paper

    help write my paper https://uktermpaperwriters.com/

  15. buy a paper online

    order a paper online https://paperwritinghq.com/

  16. pay for a paper

    do my paper for money https://doyourpapersonline.com/

  17. buy a college paper

    instant paper writer https://researchpaperswriting.org/

  18. papers help
  19. what is the best paper writing service

    write my paper for me fast https://writingpaperservice.net/

  20. help writing papers

    help me write my paper https://buyessaypaperz.com/

  21. paper writing service
  22. buy academic papers

    custom college papers https://essaybuypaper.com/

  23. write my psychology paper
  24. find someone to write my paper

    how to find someone to write my paper https://ypaywallpapers.com/

  25. pay someone to do my paper

    custom paper writing https://studentpaperhelp.com/

  26. türk porno seks

    Press Releases May 25, 2005 | Qualex


  27. canada drugs reviews

    canadian pharmacy online store


  28. no script pharmacy

    canadian pharmacy checker

    best value pharmacy

  29. fuck google
  30. ciprofloxacin

    buy cipro online canada

    ciprofloxacin 500mg buy online

  31. cheap erectile dysfunction pills online

    herbal ed treatment

    cheapest ed pills

  32. madridbet

    Press Releases May 25, 2005 | Qualex


  33. best online drugstore

    mail order pharmacies

    best non prescription online pharmacies

  34. over the counter erectile pills at walgreens

    best over the counter sleep aid

    meclizine over the counter

  35. best over the counter diet pills

    over the counter ear drops

    over-the-counter drug

  36. 1composes


  37. zithromax online usa no prescription

    zithromax prescription online

    buy zithromax online cheap

Enter Your Details