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Press Releases March 27, 2006

Pearl River Resort improves business with SAS® Financial Management
Mississippi casino deploys advanced solutions for collection, analysis of complex financial data
SAN FRANCISCO (March 27, 2006) — Pearl River Resort, a major destination resort and casino in Choctaw, MS, has improved its business processes with a financial management solution from SAS, the leader in business intelligence. The new solution enables the resort to transform raw financial data from multiple operations into sophisticated financial intelligence necessary to compete and succeed in a challenging economy.
SAS and SAS Alliance Partner Qualex Consulting Services Inc. teamed up to provide Pearl River Resort with integrated budgeting, planning and performance management solutions that will enable the organization to maximize profits,align day-to-day operations with strategic goals, ensure financial transparency and respond rapidly to changes in its market.
Pearl River Resort already relies on SAS® Marketing Automation to warehouse and analyze guest data, resulting in more effective marketing programs and enhanced guest experiences. The resort is being recognized for its outstanding efforts during the SAS Enterprise Intelligence Awards ceremony at this year’s SAS Users Group International (SUGI) meeting in San Francisco.
Pearl River Resort encompasses two Las Vegas-style casinos, a 36-hole golf course, a water park and white sand beach, along with numerous stops for dining, shopping and other entertainment. Pearl River Resort has become popular throughout Mississippi, Georgia, Alabama and Louisiana.
“SAS Financial Management enables us to achieve transparency, consistency and accuracy with a common data model and simplified data management tools. SAS solutions will make it easier for us to react quickly to changing market conditions,” said Pearl River Resort President Chuck Miller. “We feel these solutions will bring us closer to the vision the Mississippi Band of Choctaw Indians, Chief Phillip Martin and the tribal leaders have for Pearl River Resort.”
SAS Financial Management also empowers Pearl River Resort to:
Reduce costs without compromising profitability.
Establish repeatable, sustainable processes for collecting and analyzing financial data.
Create a consistent view of financials.
Accelerate analysis of financial information.
Facilitate collaborative budgeting and planning.
Improve financial performance.
To improve the quality of its data, Pearl River Resort uses technology from DataFlux, a SAS subsidiary (www.dataflux.com), to parse, cleanse and standardize information prior to loading the data into the warehouse.
“We’re delighted that Pearl River Resort has expanded its use of SAS Business Intelligence,” said Jim Davis, SAS senior vice president and chief marketing officer. “The addition of SAS Financial Management significantly strengthens the resort’s analytic and predictive capabilities, creating long-term advantages in a highly competitive environment.”
“By supporting the initial implementation of SAS Marketing Automation, we were able to see other areas within Pearl River Resort that could gain value from SAS software, specifically SAS Financial Management,” said Mario Perkins, director of North America operations at Qualex.


SAS is the leader in business intelligence software and services. Customers at 40,000 sites, including 96 of the top 100 FORTUNE Global 500® companies, use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW® .


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