Archives for 2016

unica-Biloxi Tribe Awards Qualex a Gaming License
MIAMI, FL (August 18, 2008) – The Tunica-Biloxi tribe has awarded a gaming vendor license to Qualex Consulting Services, Inc., a global BI integrator.
“The Tunica Biloxi Tribe has been great entrepreneurs since memorial times. They exercise influence over a wide territory that encompasses present-day Arkansas, Oklahoma, Missouri, Tennessee, Louisiana, Alabama, and even Florida. They have been traders and entrepreneurs of the first order. We are honored to do business with the Tribe and to have been accepted as a formally licensed gaming vendor, ” said Clive Pearson, President, Qualex Consulting Services, Inc.

About Qualex Consulting Services, Inc.:
Qualex Consulting Services, Inc. is an award-winning leading BI software integrator headquartered in Miami, FL. Qualex has over two decades worth of experience integrating SAS Software. Qualex has international offices in London, Mumbai, Buenos Aires and Santo Domingo. Qualex provides software and consulting services primarily to large enterprises and medium-sized businesses worldwide, including governments as well as key organizations in the gaming and hospitality, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail and healthcare industries. Qualex has qualified as a SAS Gold Partner since 2002 and has been honored several times with both the prestigious SAS Partner Excellence Field’s Choice Award as well as the coveted Partner Excellence Award. Qualex was the Winner of the 2004, 2005 and 2006 SAS Field Choice Award. Qualex is a SAS Reseller in the USA and was awarded reseller of the year in 2007. Qualex consultants have worked on a wide variety of projects representing nearly every industry within the international SAS user community. Qualex gives customers the benefit of its experience in solving business problems and providing solutions with SAS. All work, including on-site work, is supervised by senior consultants with at least ten years of SAS experience.
For more information call +1.305.576.5144
Contact
Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727
Trademark
SAS is a registered trademark of SAS Institute and/or its affiliates. Other names may be trademarks of their respective owners.

Supporting Resources
Qualex http://www.oracle.com/industries/communications/index.html
Marketing for Casinos White Paper
Qualex Marketing for Casinos Data Sheet

Paragon Casino Resort chooses Qualex Consulting Services to Implement SAS to Help Improve Marketing Management

MIAMI, FL (August 18, 2008) – Paragon Casino Resort, Louisiana’s leading casino & resort from the Tunica-Biloxi tribe, has selected SAS Marketing Automation software to help optimize its marketing operations, announced Qualex Consulting Services, Inc., a global BI integrator today. “Paragon is a good example of the proven value SAS and Qualex can deliver to the gaming and hospitality industry through the comprehensive SAS software customer intelligence suite and the integration services of Qualex. Our deep relationship with Paragon gives us an opportunity to deploy cutting-edge analytical marketing software products in the highly competitive gaming market. Paragon’s implementation of SAS Marketing Automation will have widespread scale and complexity,” said Clive Pearson, President, Qualex Consulting Services. SAS, a significant provider of marketing analytics and business intelligence systems, is the key component of Paragon’s Enterprise Intelligence Platform (EIP) infrastructure. SAS’ EIP already helps 44,000 customers worldwide. SAS Marketing Automation users can define target segments, prioritize selection rules, schedule and execute campaigns, and perform advanced analyses to predict the success of customer communications. Built on the new SAS Intelligence Platform, SAS Marketing Automation includes robust, integrated analytics, data management and business intelligence in an easy-to-use interface that empowers marketers to deliver communications that are targeted and tracked for maximum benefit. Since it improves and supports a full range of marketing activities, SAS Marketing Automation leads to a better return on marketing investment and a healthier bottom line. SAS will help Paragon improve marketing capabilities, ultimately allowing improved customer satisfaction. It will also help Paragon optimize its marketing expenditures in the region.

About Qualex Consulting Services, Inc.:
Qualex Consulting Services, Inc. is an award-winning leading BI software integrator headquartered in Miami, FL. Qualex has over two decades worth of experience integrating SAS Software. Qualex has international offices in London, Mumbai, Buenos Aires and Santo Domingo. Qualex provides software and consulting services primarily to large enterprises and medium-sized businesses worldwide, including governments as well as key organizations in the gaming and hospitality, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail and healthcare industries. Qualex has qualified as a SAS Gold Partner since 2002 and has been honored several times with both the prestigious SAS Partner Excellence Field’s Choice Award as well as the coveted Partner Excellence Award. Qualex was the Winner of the 2004, 2005 and 2006 SAS Field Choice Award. Qualex is a SAS Reseller in the USA and was awarded reseller of the year in 2007. Qualex consultants have worked on a wide variety of projects representing nearly every industry within the international SAS user community. Qualex gives customers the benefit of its experience in solving business problems and providing solutions with SAS. All work, including on-site work, is supervised by senior consultants with at least ten years of SAS experience.
For more information call +1.305.576.5144
Contact
Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727
Trademark
SAS is a registered trademark of SAS Institute and/or its affiliates. Other names may be trademarks of their respective owners.
Supporting Resources
Qualex http://www.oracle.com/industries/communications/index.html
Marketing for Casinos White Paper
Qualex Marketing for Casinos Data Sheet

NEW BOOST FOR QUALEX CONSULTING SERVICES GAMING PRACTICE: JOHN ENRIQUEZ APPOINTED DIRECTOR

MIAMI, FL. (June 2, 2008) — Qualex Consulting Services, Inc. today announced the appointment of John Enriquez as Director of its Gaming and Hospitality Practice, responsible for developing and implementing the strategy for the Global Practice.

The VP of Global Sales and CRO for Qualex Consulting Services, Al Cordoba, said: “I am delighted to welcome John Enriquez to Qualex. He brings an outstanding reputation as a world-class professional, and a wealth of experience in developing and managing casinos and hospitality operations in the USA and internationally. I know he will contribute enormous energy and enthusiasm to this post. I look forward to working with him, at an important time in the development of our gaming and hospitality practice.”

John Enriquez is a seasoned and respected professional with 20+ years of technical experience in the Gaming industry. He is a visionary leader that has managed several dynamic and team centric IS Departments in multiple jurisdictions with network, telecommunications and operational responsibilities. He comes to Qualex after leading the IT Department at Pearl River Resort from the Mississippi Band of Choctaw Indians in Choctaw, Mississippi. Pearl River Resort was recognized by SAS Institute at their SUGI (SAS Users Group International) event in March 2006 with the Enterprise Intelligence Honorable Mention Award for the Resort’s productivity and gains achieving the business goals through the use of SAS Business Intelligence. Previous to Pearl River, He was Director of IT for many properties such as: Isle of Capri Casinos in Biloxi, Mississippi and Kansas City, Missouri; Flamingo Casino in Kansas City; Station Casino in Kansas City, and St. Charles Missouri. Previous to these casinos, he was also Corporate Director for Lady Luck Gaming Corporation and responsible for the MIS functions in the multi jurisdiction multi-property company in Mississippi, Colorado, and Iowa. John also worked as Regional MIS Manager for the WMS Group at their hotels in Puerto Rico: El San Juan Hotel & Casino and the Condado Plaza Hotel and Casino, in San Juan; and El Conquistador Resort & Country Club in Fajardo.

He is also an enthusiast for CI technologies. Commenting on today’s announcement, he said: “I am very pleased to have the opportunity to become involved in the gaming and hospitality consulting practice, and look forward to working with the staff at Qualex Consulting Services to build on all they have already achieved. I know that the next few years will be exciting and challenging ones. Qualex has a great track record, and a crucial role to play in developing BI for casinos and hospitality customers worldwide.”

Casino Data Imaging and Qualex Consulting Services Announce Joint Development Agreement
LAS VEGAS–(MARKETWIRE)—April 6, 2010—Casino Data Imaging (CDI) and Qualex Consulting Services, Inc. (Qualex) today announced a partnership to launch new BI developments for CDI’s leading CasinoCAD© data visualization analysis product set as well as to co-develop CDI’s next generation program modules and platforms.
George Levine, CDI’s corporate spokesman, said, “With their own array of IQ-Solutions products, IT know-how and skill sets, Qualex brings exceptional expertise in business intelligence solutions and impressive consulting track record with major U.S. and international companies and agencies to CDI. Aligning ourselves with a great company such as Qualex enables CDI to expand our program capabilities with smart, elegant and cost effective solutions to the casino industry.”
Qualex Consulting Services, Inc. is an award-winning leading BI software integrator headquartered in Miami, FL, with international offices in London, Mumbai, Buenos Aires and Santo Domingo.
“We are very excited to be working with CDI and bringing new program modules and technologies to their clients,” said Clive Pearson, CEO of Qualex Consulting Services. “We recognize CDI’s great success is attributed to providing relevant analysis solutions at real-world pricing. With Qualex, we add not just proven BI software and consulting expertise, but a co-development partner who can assist CDI, creating smart new modules, including table games and player data analysis tools.”

About CDI
With offices in Las Vegas, NV and Mumbai, since 2001, privately held Casino Data Imaging (CDI) continues to be a casino industry leader in providing affordable and dynamic slot analysis and digital media solutions. Products include CasinoCAD©, CasinoCAD© Enterprise, Casino iGuide™ Mobile Media Applications and iGuide™ Wayfinder Plus system.
CasinoCAD© and CasinoCAD© Enterprise enables casinos to increase profitability, productivity and market share by focusing on relevant key performance indicators (KPIs) via dynamic data visualization techniques and point and click report writing. With over 150 installations worldwide monitoring over 200,000 machines, CDI continues to focus on product enhancements and world class customer support.
Casino iGuide ™ Mobile Media Applications, now available at both iTunes and BlackBerry app stores, maximizes mobile media technologies by providing a relevant and fun information tool for the customer while allowing the casino operator to easily manage and promote all aspects of the casino that are important to the customer. The ability to send offers to Casino iGuide™ users, touch point analytics, banner ads, links, text messaging, casino layout view and much more are powered by CDI’s new Digital Media Division’s Software as a Service.
iGuide ™ Wayfinder Plus goes several steps beyond existing “way finder” type technology by combining CDI’s patent pending “point2point” technology with a story board that provides a rich experience for the patron (and encourages repeat use). The patron will see all applicable categories (NaviKeys) when looking at the iGuide™ home screen. iGuide’s navigating technology makes it easy for a patron to follow the avatar’s path while identifying landmarks along the way.

About Qualex
Headquartered in Miami, Florida, Qualex Consulting Services, Inc. is an award-winning software solutions companies, whose partners include SAS, Teradata, Genesys, Intel and HP. Qualex provides software solutions and consulting services for governments, the financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare, gaming and hospitality industries.
Qualex has over two decades worth of experience integrating SAS software solutions. Qualex has qualified as a Gold Partner since 2002 and has been honored several times with both the prestigious SAS Partner Excellence Field’s Choice Award as well as the coveted Partner Excellence Award. Qualex is a SAS Reseller in the USA and was awarded reseller of the year in 2006. Qualex’s consultants have worked on a wide variety of projects representing nearly every industry within the international SAS user community. We can give you the benefit of our experience in solving business problems and providing solutions with SAS. Quality is our top priority.

Contact
Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727

Qualex UK signs services contract with Dunnhumby.

April 15, 2008 — Andrew Ratcliffe, Qualex UK Managing Director, confirmed Dunnhumby has closed a services contract. Dunnhumby is one of the most admired international specialists in customer management, analysis and insight. Founded in 1989 by Clive Humby and Edwina Dunn, dunnhumby emerged during the 1990s as a specialized provider of customer focused analytical and targeting services. From the beginning, it gained the interest of a range of high profile clients.
Qualex Consulting Services is a premier SAS software solutions services company and a Gold—level member of the SAS Alliance. Qualex has worked closely with SAS for several years as the leading implementation partner in the gaming industry and has taken an active role in the development of the SAS gaming solutions. Qualex brings to the gaming industry experience from a wide array of industries that include financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies since 1995.

Qualex Consulting Services, Inc. opens UK office
MIAMI, FL. March 26, 2008 — Qualex Consulting Services, Inc., today announced the formation of Qualex UK, which will be opening an office in London, England to take advantage of the explosive demand for software consulting in the European markets.
“In an effort to continue our growth and expansion, Qualex has decided to internationalize and expand into the European market,” said Clive Pearson, President of Qualex Consulting Services, Inc. “We believe the demand for our services will grow exponentially in Europe,” Mr. Pearson added.

About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of Consulting, Information Technology and Communications-related products and services. Qualex is a SAS Alliance Gold Member.

Delaware Park and SAS® race ahead of the pack with patron value optimization
Business intelligence software helps sustain growth in competitive gaming
CARY, NC (Nov. 19, 2007) — SAS, the leader in business intelligence, announced that Delaware Park Racetrack & Slots selected SAS for Patron Value Optimization to maximize loyalty and share of entertainment budget. Key to SAS for Patron Value Optimization is SAS Enterprise BI Server, which delivers self-service reporting and analysis to business users for faster, more informed decisions.
As Pennsylvania’s first slots arrived this year, nearby Delaware Park faced new competitors. “Gaming is the perfect industry for leveraging business intelligence technology investments to drive profitability,” said Suzanne Fiero, SAS Industry Development Manager. “Since 1937, Delaware Park has carried on the state’s racing tradition, which dates back to Colonial days. The track added slot machines in December 1995. Patron value optimization strategies are essential to helping Delaware Park achieve its growth goals, enabling staff to effectively focus on patron development and patron loyalty.”
Using SAS, Delaware Park will better understand player preferences as well as the impact of racetrack, slots and non-gaming revenue. Sharing critical insights among guest-facing personnel, decision makers and business analysts will further unleash the power of this information.
“There are also niche software players in the gaming industry, but we chose SAS because it brought us an intelligence platform versus a proprietary black box,” said Christer Farr, Senior Vice President of Information Technology at Delaware Park. “A clear champion in business intelligence, SAS has unmatched analytical capabilities, expertise in the gaming industry and a long track record of delivering results. We’re betting on SAS for Patron Value Optimization to help us measure and track patron activity so we can quickly design offers that improve the gaming experience.”
Working with WhiteSand Consulting and Qualex Consulting Services, SAS is delivering gaming-specific enterprise intelligence at Delaware Park through the SAS Enterprise Intelligence Platform, integrating individual technology components in the existing IT infrastructure into a single, unified system. The resulting information flow transcends organizational silos, diverse computing platforms and niche tools — and delivers new insights that drive value for the organization.
WhiteSand Consulting provides strategy, operations and technology consulting to gaming companies, tribal casinos, developers, racetracks and regulatory agencies throughout the US. WhiteSand Consulting has offices in Las Vegas and Atlantic City, NJ.
Qualex Consulting Services is a premier SAS software solutions services company and a Gold-level member of the SAS Alliance. Qualex has worked closely with SAS for several years as the leading implementation partner in the gaming industry and has taken an active role in the development of the SAS gaming solutions. Qualex brings to the gaming industry experience from a wide array of industries that include financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies since 1995.

ABOUT SAS
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Hard Rock Hotel and Casino counts on SAS® for Patron Value OptimizationSustaining profitability and growth in the gaming industry with data integration, business intelligence and analytics software
Premier Business Leadership Series, LAS VEGAS (Oct. 03, 2007) — SAS, the leader in business intelligence, announced that Hard Rock Hotel and Casino selected SAS® for Patron Value Optimization to help them maximize loyalty, share of entertainment budget, total value and ROI.
Gaming still brings in a healthy portion of revenue, but rooms, retail, food and beverage, spas and entertainment are increasingly important sources of income. Hard Rock was sitting on a goldmine of information about its patrons and prospects. With disparate systems for each arm of the business, it is difficult to get a complete view of total patron spend. In order to efficiently understand its patron base and conduct strategic marketing campaigns, Hard Rock decision makers needed to be able to constructively use the data it had collected through the years.
“By providing a clearer understanding of individual customers, SAS for Patron Value Optimization is arming Hard Rock decision makers with fact-based insights” said Suzanne Fiero, SAS Industry Development Manager. “With SAS, Hard Rock will be able to more accurately measure, track and predict patron activity and spend across the property, providing a total patron view. This will enable Hard Rock to be more competitive through more targeted marketing and result in an enhanced customer experience. Nothing can surface customer intelligence better than SAS for Patron Value Optimization.”
“We knew by its strong reputation in customer intelligence, SAS is a rocket ship — it is the next shuttle to the moon,” said Dean Boswell, CFO of Hard Rock. “An undisputed industry leader, SAS will get us where we need to go. With its data integration, business intelligence and analytics capabilities, we’re counting on SAS for Patron Value Optimization to enable better, faster decisions.”
Driving this decision to bring in SAS, Hard Rock recently launched expansion plans that will continue during the next two years — doubling the size of casino space, tripling the room number and adding 15,000 square feet of meeting space. With the gaming industry growing at a rate of 20 percent to 30 percent year after year, Hard Rock executives aim to earn the customer loyalty needed to gain a growing share of that wallet, and SAS for Patron Value Optimization will help.
Working with WhiteSand Consulting and Qualex Consulting Services, SAS is delivering gaming specific enterprise intelligence at Hard Rock through the SAS Enterprise Intelligence Platform, integrating individual technology components in the existing information technology infrastructure into a single, unified system. The result is an information flow that transcends organizational silos, diverse computing platforms and niche tools — and delivers new insights that drive value for an organization.
Today’s announcement was made at The Premier Business Leadership Series, presented by SAS a business conference in Las Vegas that brings together more than 1,000 attendees from the public and private sector to share ideas and knowledge on critical business management issues.
WhiteSand Consulting provides strategy, operations and technology consulting to gaming companies, tribal casinos, developers, racetracks and regulatory agencies throughout the US. WhiteSand Consulting has offices in Las Vegas and Atlantic City, NJ.
Qualex Consulting Services is a premier SAS software solutions services company and SAS Gold Alliance partner. Qualex has worked closely with SAS for several years as the leading implementation partner in the gaming industry and has taken an active role in the development of the SAS gaming solutions. Qualex brings to the gaming industry experience from a wide array of industries that include financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies since 1995.

ABOUT SAS
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW® .

Six SAS partners receive awards at annual user group event

Accenture, GeoAnalytics, HP, Qualex, RSM McGladrey and Zencos accept prestigious awards for supporting SAS business intelligence goals
CARY, NC (April 23, 2007) — SAS, the leader in business intelligence, honored six partners at its 32nd annual SAS® Global Forum event (formerly SAS User Group International or SUGI) last week in Orlando, FL. The awards recognize those partners that go above and beyond in providing business intelligence sales, service and support for SAS customers.
“SAS values the domain expertise, insight and responsiveness our partners provide customers,” said Miles Mahoney, Vice President of SAS Global Alliances and Channels. “Acting as extensions of SAS — from pre-sales and implementation to ongoing service and support — our partners make sure organizations recognize all the benefits that SAS can offer. These awards allow us to recognize the great work our partners accomplished in 2006 and thank them for their contribution to SAS’ success.” .

PARTNER OF THE YEAR AWARDS
The annual Partner of the Year awards — SAS’ highest — recognize partners that excelled in not only helping drive SAS revenues but also in raising SAS’ visibility as a business intelligence leader. The recipients of these awards were selected by the SAS Americas Executive Leadership Team.
In a new category this year, Qualex received SAS’ first Value Added Reseller of the Year Award due to its efforts in successfully transitioning its knowledge of SAS software and implementation experience to a successful reseller model. Accenture was awarded Consulting Partner of the Year. Accenture leveraged its SAS capabilities to deliver innovative solutions to its clients across a variety of industries — including telco, health and life sciences, retail, manufacturing, and financial services — which resulted in more than 60 joint customer successes.
HP received the Technology Partner of the Year award for its ongoing commitment to SAS by providing dedicated sales, marketing and engineering teams in support of joint sales, pre—sales and marketing efforts. As a SAS partner for 23 years, HP has fostered a relationship focused on creating revenue opportunities for both companies that has resulted in more than 10,000 customers worldwide.
Qualex Consulting Services is a premier SAS software solutions services company and a Gold—level member of the SAS Alliance. Qualex has worked closely with SAS for several years as the leading implementation partner in the gaming industry and has taken an active role in the development of the SAS gaming solutions. Qualex brings to the gaming industry experience from a wide array of industries that include financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies since 1995.

ABOUT SAS
SAS is the leader in business intelligence and analytical software and services. Customers at 43,000 sites use SAS software to improve performance through insight from data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products and processes. Only SAS offers leading data integration, storage, analytics and business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW® .