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Press Releases Oct. 25, 2006

Patron Value Optimization to strengthen casino and gaming industry

SAS will help grow customer value for the competitive gaming industry
LAS VEGAS (Oct. 25, 2006) — SAS, the leader in business intelligence, signed a three—way agreement with WhiteSand Consulting and Qualex Consulting Services to deliver SAS Patron Value Optimization Solution (PVO) a new software and consulting offering that’s backed by unmatched solution depth and gaming industry expertise. It will help casinos to realize the most value from their customers and improve patron P&L.
The new offering serves commercial and tribal casinos and will provide significant value to gaming industry clients seeking competitive advantage. SAS Patron Value Optimization is the only solution in the industry that:
Consolidates disparate sources of data such as patron gaming and non-gaming revenue, models and reports on patron information.
Automates and personalizes marketing campaigns to the specific characteristics of the patron.
Optimizes resources by putting the most profitable and strategic patrons in the hotel rooms, casino floor, events and the casino property.
Casinos will use SAS to gain a clearer understanding of customers with a goal of maximizing customer value. Armed with fact-based insights, staff will be better able to give priority to the most profitable patrons in the hotel, casino floor, events and property. In addition, forecasting of rooms and other resource needs will allow better overall planning and revenue management — further maximizing profitability.
“As the gaming industry becomes more and more competitive, casinos need to better understand their customers,” said Suzanne Fiero, SAS Industry Development Manager. “Non- gaming revenue is starting to surpass gaming revenue in some markets, which requires more effective data integration and analysis. SAS Patron Value Optimization is backed by a team with many years of casino, hotel, technology, marketing and financial experience, as well as a new implementation methodology that should deliver results more quickly than ever before.”
SAS Patron Value Optimization is now available as a hosted solution though SAS Solutions OnDemand or as a delivered solution. SAS Solutions OnDemand offers an alternative channel for organizations that want to enjoy the full functionality and power of SAS solutions through a proven delivery channel without committing resources to purchase and deploy software in-house.
SAS delivers enterprise intelligence through the SAS Enterprise Intelligence Platform, integrating individual technology components in the existing information technology infrastructure into a single, unified system. The result is an information flow that transcends organizational silos, diverse computing platforms and niche tools — and delivers new insights that drive value for an organization.
“Using the SAS Enterprise Intelligence Platform, Pearl River Resort now has a more comprehensive understanding of our guests and their preferences,” said Jason H. York, Director of Database Operations at Pearl River Resort. “By leveraging this information into more relevant offerings, services and communication, we are able to provide a better experience to our guests and remain successful in an increasingly competitive environment.”
Today’s announcement was made at BetterManagement LIVE, a business conference in Las Vegas that brings together more than 1,000 attendees from the public and private sector to share ideas and knowledge on critical business management issues.
WhiteSand Consulting provides strategy, operations and technology consulting to gaming companies, tribal casinos, developers, racetracks and regulatory agencies throughout the US. WhiteSand Consulting has offices in Las Vegas and Atlantic City, NJ.
Qualex Consulting Services is a leading SAS software solutions services company with headquarters in Miami. Qualex provides software and consulting services for a wide array of industries including gaming, financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies.

ABOUT SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites — including 96 of the top 100 companies on the FORTUNE Global 500® — to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world THE POWER TO KNOW .

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Press Releases September 5, 2006

Qualex Consulting Services Joins New SAS(R) Reseller Program

MIAMI–(BUSINESS WIRE)– Aug. 28, 2006–Qualex Consulting Services today announced its participation in the new SAS channel program, which will help bring SAS business intelligence software to small-to-medium and mid-market businesses (SMB) in the United States. Qualex CS has provided services to Fortune 500 clients in the financial services/insurances, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies for more than thirteen years.
“Qualex CS and SAS bring two fundamental strengths: Qualex CS’ proven ability in deploying SAS solutions and SAS’ reliable business intelligence software,” said Al Cordoba, Vice President of Software Sales for Qualex CS. “By combining our unique strengths, SAS and Qualex CS will accelerate the delivery of unified solutions, providing our SMB customers a higher-quality user experience with greater support and lower total cost of ownership. That’s where we can make a real difference.”
As a SAS reseller, Qualex CS will promote and sell the SAS Enterprise Intelligence Platform, which includes data integration, business intelligence and analytics. Qualex CS will also bring to market its significant experience in the SAS Marketing Automation solution. SAS will train and certify Qualex CS sales staff and provide ongoing technical support to ensure an ideal customer experience, from pre-sales to implementation and beyond. In addition, the two companies will engage in targeted marketing activities to drive greater awareness of SAS software in the Qualex CS’ core markets.
“Qualex has been a leading SAS software solutions services company for years and we’re pleased they’ve expanded their relationship with us by joining our reseller program,” said Jack Duncan, Director of Channel Sales at SAS. “With Qualex as a SAS reseller, our customers will not only benefit from a comprehensive technology package that includes software and services, but also have comfort in knowing that they are covered all the way from pre-sales through implementation, customer support and maintenance.”

About Qualex CS
Qualex CS is a leading SAS software solutions services company with headquarters in Miami, Florida. Qualex CS provides software and consulting services in the financial services/insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies.
This year, for the third year in a row, Qualex CS received in San Francisco the 2006 SAS field choice award for its outstanding customer support to help SAS go beyond customer’s expectations in solving business issues. Qualex has been a SAS Alliance Gold Member since 1993.

Contact
Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727

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Press Releases August 28, 2006

Qualex Consulting Services Joins New SAS(R) Reseller Program

MIAMI–(BUSINESS WIRE)– Aug. 28, 2006–Qualex Consulting Services today announced its participation in the new SAS channel program, which will help bring SAS business intelligence software to small-to-medium and mid-market businesses (SMB) in the United States. Qualex CS has provided services to Fortune 500 clients in the financial services/insurances, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies for more than thirteen years.
“Qualex CS and SAS bring two fundamental strengths: Qualex CS’ proven ability in deploying SAS solutions and SAS’ reliable business intelligence software,” said Al Cordoba, Vice President of Software Sales for Qualex CS. “By combining our unique strengths, SAS and Qualex CS will accelerate the delivery of unified solutions, providing our SMB customers a higher-quality user experience with greater support and lower total cost of ownership. That’s where we can make a real difference.”
As a SAS reseller, Qualex CS will promote and sell the SAS Enterprise Intelligence Platform, which includes data integration, business intelligence and analytics. Qualex CS will also bring to market its significant experience in the SAS Marketing Automation solution. SAS will train and certify Qualex CS sales staff and provide ongoing technical support to ensure an ideal customer experience, from pre-sales to implementation and beyond. In addition, the two companies will engage in targeted marketing activities to drive greater awareness of SAS software in the Qualex CS’ core markets.
“Qualex has been a leading SAS software solutions services company for years and we’re pleased they’ve expanded their relationship with us by joining our reseller program,” said Jack Duncan, Director of Channel Sales at SAS. “With Qualex as a SAS reseller, our customers will not only benefit from a comprehensive technology package that includes software and services, but also have comfort in knowing that they are covered all the way from pre-sales through implementation, customer support and maintenance.”

About Qualex CS
Qualex CS is a leading SAS software solutions services company with headquarters in Miami, Florida. Qualex CS provides software and consulting services in the financial services/insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies.
This year, for the third year in a row, Qualex CS received in San Francisco the 2006 SAS field choice award for its outstanding customer support to help SAS go beyond customer’s expectations in solving business issues. Qualex has been a SAS Alliance Gold Member since 1993.

Contact
Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727

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Press Releases March 28, 2006

SAS honors key partners at annual user event

Five partners receive prestigious awards for boosting SAS® BI sales in 2005
SAN FRANCISCO (March 28, 2006) — At the 31st annual SAS® Users Group International (SUGI) conference in San Francisco, SAS honored five of its partners at an awards ceremony and reception held last night at the San Francisco Marriott. The awards recognize companies that go above and beyond in providing business intelligence sales, service and support for SAS customers.
“The SAS Alliance program — including hardware and software providers, systems integrators, consultants, and resellers — continues to offer a strong network of partnerships that give organizations access to unparalleled domain, industry and technology expertise,” said Don McDougall, vice president of the SAS Customer Solutions & Alliance Division. “Working closely with our partners combines their knowledge of industry and solution domain expertise with the breadth and depth of SAS technology and solutions, providing our joint customers with the most comprehensive and successful business intelligence solutions available.”

Inaugural Partner of the Year Awards
> For the first time, SAS Americas presented two partners with its highest awards: Consulting Partner of the Year and Technology Partner of the Year. Accenture received the Consulting Partner of the Year Award for generating the most overall revenues for SAS within this category due to its extensive industry and domain knowledge, thereby raising SAS’ visibility as a BI market leader. HP earned the Technology Partner of the Year Award for providing dedicated sales, marketing and engineering teams that support of SAS’ continued growth within life sciences, financial services and other industries. “HP and Accenture made many significant contributions in 2005 to ensure the success of SAS and our mutual clients, and we are pleased to have the opportunity to recognize them with this award,” said McDougall.

Field Choice and Services Excellence Awards
For the third year in a row, Qualex Consulting Services received the SAS Field Choice Award for its outstanding support on sales engagements. Integral in the Pearl River Resort account, Qualex’s long history and close involvement with SAS enabled Qualex to identify other opportunities within the resort that would benefit from SAS software, specifically SAS Financial Management. The Services Excellence Award went to ThotWave Technologies for its active support of numerous health and life sciences sales engagements, providing high quality services when installing and configuring SAS business intelligence software.
Candidates for these awards are nominated by members of the SAS sales staff to recognize outstanding partner sales activities over the past year. “Close collaboration with our partners enables us to go beyond customers’ expectations to help them solve business issues,” said Kelly Ross, vice president of U.S. Commercial Sales at SAS. “You can’t put a price on the value of the relationships between the SAS sales force and our partners as far as market knowledge, vision, integrity and the resulting customer satisfaction. SUGI is a great opportunity to highlight those partners that have made a difference with our end users. We are thankful for all their hard work and support.”
Pearl River Resort already relies on SAS® Marketing Automation to warehouse and analyze guest data, resulting in more effective marketing programs and enhanced guest experiences. The resort is being recognized for its outstanding efforts during the SAS Enterprise Intelligence Awards ceremony at this year’s SAS Users Group International (SUGI) meeting in San Francisco.
Pearl River Resort encompasses two Las Vegas—style casinos, a 36—hole golf course, a water park and white sand beach, along with numerous stops for dining, shopping and other entertainment. Pearl River Resort has become popular throughout Mississippi, Georgia, Alabama and Louisiana.
“SAS Financial Management enables us to achieve transparency, consistency and accuracy with a common data model and simplified data management tools. SAS solutions will make it easier for us to react quickly to changing market conditions,” said Pearl River Resort President Chuck Miller. “We feel these solutions will bring us closer to the vision the Mississippi Band of Choctaw Indians, Chief Phillip Martin and the tribal leaders have for Pearl River Resort.”

SAS Financial Management also empowers Pearl River Resort to:
Reduce costs without compromising profitability.
Establish repeatable, sustainable processes for collecting and analyzing financial data.
Create a consistent view of financials.
Accelerate analysis of financial information.
Facilitate collaborative budgeting and planning.
Improve financial performance.
To improve the quality of its data, Pearl River Resort uses technology from DataFlux, a SAS subsidiary (www.dataflux.com), to parse, cleanse and standardize information prior to loading the data into the warehouse.
“We’re delighted that Pearl River Resort has expanded its use of SAS Business Intelligence,” said Jim Davis, SAS senior vice president and chief marketing officer. “The addition of SAS Financial Management significantly strengthens the resort’s analytic and predictive capabilities, creating long-term advantages in a highly competitive environment.”
“By supporting the initial implementation of SAS Marketing Automation, we were able to see other areas within Pearl River Resort that could gain value from SAS software, specifically SAS Financial Management,” said Mario Perkins, director of North America operations at Qualex.
Qualex Consulting Services is a premier SAS software solutions services company and a Gold—level member of the SAS Alliance. Qualex has worked closely with SAS for several years as the leading implementation partner in the gaming industry and has taken an active role in the development of the SAS gaming solutions. Qualex brings to the gaming industry experience from a wide array of industries that include financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies since 1995.

ABOUT SAS
SAS is the leader in business intelligence software and services. Customers at 40,000 sites, including 96 of the top 100 FORTUNE Global 500® companies, use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW® .

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Press Releases March 27, 2006

Pearl River Resort improves business with SAS® Financial Management
Mississippi casino deploys advanced solutions for collection, analysis of complex financial data
SAN FRANCISCO (March 27, 2006) — Pearl River Resort, a major destination resort and casino in Choctaw, MS, has improved its business processes with a financial management solution from SAS, the leader in business intelligence. The new solution enables the resort to transform raw financial data from multiple operations into sophisticated financial intelligence necessary to compete and succeed in a challenging economy.
SAS and SAS Alliance Partner Qualex Consulting Services Inc. teamed up to provide Pearl River Resort with integrated budgeting, planning and performance management solutions that will enable the organization to maximize profits,align day-to-day operations with strategic goals, ensure financial transparency and respond rapidly to changes in its market.
Pearl River Resort already relies on SAS® Marketing Automation to warehouse and analyze guest data, resulting in more effective marketing programs and enhanced guest experiences. The resort is being recognized for its outstanding efforts during the SAS Enterprise Intelligence Awards ceremony at this year’s SAS Users Group International (SUGI) meeting in San Francisco.
Pearl River Resort encompasses two Las Vegas-style casinos, a 36-hole golf course, a water park and white sand beach, along with numerous stops for dining, shopping and other entertainment. Pearl River Resort has become popular throughout Mississippi, Georgia, Alabama and Louisiana.
“SAS Financial Management enables us to achieve transparency, consistency and accuracy with a common data model and simplified data management tools. SAS solutions will make it easier for us to react quickly to changing market conditions,” said Pearl River Resort President Chuck Miller. “We feel these solutions will bring us closer to the vision the Mississippi Band of Choctaw Indians, Chief Phillip Martin and the tribal leaders have for Pearl River Resort.”
SAS Financial Management also empowers Pearl River Resort to:
Reduce costs without compromising profitability.
Establish repeatable, sustainable processes for collecting and analyzing financial data.
Create a consistent view of financials.
Accelerate analysis of financial information.
Facilitate collaborative budgeting and planning.
Improve financial performance.
To improve the quality of its data, Pearl River Resort uses technology from DataFlux, a SAS subsidiary (www.dataflux.com), to parse, cleanse and standardize information prior to loading the data into the warehouse.
“We’re delighted that Pearl River Resort has expanded its use of SAS Business Intelligence,” said Jim Davis, SAS senior vice president and chief marketing officer. “The addition of SAS Financial Management significantly strengthens the resort’s analytic and predictive capabilities, creating long-term advantages in a highly competitive environment.”
“By supporting the initial implementation of SAS Marketing Automation, we were able to see other areas within Pearl River Resort that could gain value from SAS software, specifically SAS Financial Management,” said Mario Perkins, director of North America operations at Qualex.

ABOUT SAS

SAS is the leader in business intelligence software and services. Customers at 40,000 sites, including 96 of the top 100 FORTUNE Global 500® companies, use SAS software to manage and gain insights from vast amounts of data, resulting in faster, more accurate business decisions; more profitable relationships with customers and suppliers; compliance with governmental regulations; research breakthroughs; and better products. Only SAS offers leading data integration, intelligence storage, advanced analytics and traditional business intelligence applications within a comprehensive enterprise intelligence platform. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW® .

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Press Releases May 25, 2005

Pearl River Resort hits the jackpot with SAS

SAS® Marketing Automation to support Pearl River Resort’s entire marketing process
CARY, N.C. (May 25, 2005) — Pearl River Resort, a major destination resort and casino in Mississippi, provides a virtual paradise for its guests: two Las Vegas-style casinos, a 36-hole golf course, a water park and white sand beach, along with numerous stops for dining, shopping and other entertainment. With so much to offer, Pearl River Resort is becoming increasingly popular throughout Mississippi, Georgia, Alabama and Louisiana. To assure long-term success, marketing executives are looking for programs that will enhance their guests’ visits.
As a cornerstone of its marketing strategy, Pearl River Resort has selected SAS, the leader in business intelligence, to supply the software that will provide executives with the power to know their guests better. By using SAS® as a driver of its marketing strategy, executives at Pearl River Resort will centralize the company’s guest data and manage its marketing campaigns to cultivate high-value repeat guests. This will lead to increased guest satisfaction and return visits.
“We are looking forward to fully integrating the SAS solution into our Resort marketing plans,” said Pearl River Resort President Chuck Miller. “The information we collect will now be easily accessible, ensuring unparalleled service to our guests on return visits. We feel this system will bring us closer to the vision the Mississippi Band of Choctaw Indians, Chief Phillip Martin and the Tribal leaders have for Pearl River Resort.”
In order to make its marketing programs more interactive and targeted, Pearl River Resort needed a 360-degree view of its guests that incorporated information from all touchpoints and channels. Past efforts were hampered by guest information, such as room preferences, favorite games, restaurant choices and demographic data, being housed in disparate operational systems. Using SAS Marketing Automation (www.sas.com/solutions/crm/mktauto), Pearl River Resort will build a consolidated data warehouse to gather all this information in a central location and provide fast, consistent, flexible reporting and analysis. To improve the quality of its data, Pearl River Resort also uses the latest technology from DataFlux®, a SAS subsidiary (www.dataflux.com), to parse, cleanse and standardize information prior to loading the data into the warehouse.
Applying SAS advanced analytics, such as data mining, segmentation and behavior analysis, to this enhanced guest information will enable Pearl River Resort to determine guest preferences and conduct statistically valid test campaigns. With SAS Marketing Automation, they will be able to target specific offers and promotions to the Resort’s most valued guests. The SAS Marketing Automation solution will also capture key information required to accurately measure campaign success including a complete picture of response rates and ROI.
“We are sitting on a world of information about our guests and prospects. SAS is uniquely positioned to help us understand our guest base and maximize our return on marketing initiatives,” said Jason York, director of database marketing and special projects at Pearl River Resort. “We believe that SAS Marketing Automation will help Pearl River Resort maximize every guest relationship and support the entire marketing team by providing improved efficiency and effectiveness at every stage of the marketing process.”

INTEGRATED MARKETING SOLUTION FROM SAS A SAFE BET
The Pearl River Resort management team considered piecing together tools from a variety of different vendors but chose SAS because it had the most complete and most powerful solution.
“With one integrated solution from SAS we will have total control of the marketing process, from learning and understanding guest behavior, to predicting future behavior, then creating targeted campaigns and learning from results and refining the strategies,” said Brent Pinkston, CRM consultant for Pearl River Resort.
“We looked at many different vendors and evaluated their potential as long-term partners. SAS has a track record of partnering and growing with their customers and this set them apart,” said John Enriquez, vice president of IT for Pearl River Resort. “Looking ahead, we plan to use SAS to evaluate the efficiency of operations and make better business decisions in core operations. SAS will be the foundation for a great deal of long-term learning.”
Qualex Consulting Services, Inc., a SAS partner, will lead the implementation project at Pearl River Resort. “They are a critical partner in this whole initiative,” added Pinkston. “The people at Qualex have worked with SAS for many years and this huge knowledge base and experience has made the implementation project virtually transparent.”

ABOUT PEARL RIVER RESORT
Pearl River Resort, the Southeast’s premier destination resort located in Choctaw, Miss. near Philadelphia, Miss., features two highly successful Las Vegas-style casinos and two luxurious hotels, the Silver Star Hotel and Casino, and the Golden Moon Hotel and Casino, as well as the Tom Fazio and Jerry Pate designed 36-hole award-winning championship golf course Dancing Rabbit, Geyser Falls Water Theme Park, Clear Water Key and The Beach Club, 14 restaurants and a variety of retail shopping venues. Pearl River Resort is a development of the Mississippi Band of Choctaw Indians.

ABOUT SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at 40,000 sites — including 96 of the top 100 companies on the FORTUNE Global 500® — to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world THE POWER TO KNOW® .

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Press Releases April 28, 2005

Strong partnerships complement SAS’ business intelligence success
Market leadership in BI and top partners offer SAS customers the best of the IT world
CARY, N.C. (April 28, 2005) — At the 30th annual SAS® Users Group International (SUGI) conference in Philadelphia, SAS recognized many of its Alliance partners at an awards ceremony and reception. These top IT companies, including Accenture and IBM, are key global SAS Alliance partners, enhancing SAS’ delivery of the best business intelligence software and services to the market.
Whether with software, hardware, consulting or services, SAS and its Alliance partners have the top minds and top technology to serve the ever — growing business intelligence world. “There’s no mistaking our partnering vision: deliver the best technology and services to meet our customers’ growing needs,” said Don McDougall, vice president of the SAS Customer Solutions & Alliances Division. “SAS’ global Alliance program includes the top companies in the IT food chain, and our customers are the ones benefiting from the feast.”
Field’s Choice Awards: Recipients of these awards are nominated by members of the SAS sales staff to recognize outstanding partner activities over the last year. “The SUGI conference gives SAS the unique ability to touch a great number of our end — users and listen to their feedback as well as offer them a look at the next enhancement of SAS and best practices,” said Kelly Ross, vice president of U.S. Commercial Sales at SAS. “The strength of our partners is also a best practice for our customers, and showcasing the partners offers an in- depth look at SAS’ value on our customers’ needs.”
The winners of the Field’s Choice Awards are Accenture, Qualex Consulting Services, ThotWave Technologies, LLC, IBM and IBM Canada, and Bicon.
“The SAS and Accenture alliance saw tremendous growth in 2004 with focus on health and life sciences,” said David Boath, lead partner for Accenture’s HLS — R&D practice. “Many of our clients benefit greatly from our tight relationship with SAS, and being recognized by SAS as a key partner helps us leverage those benefits.”
“In the government arena throughout North America, working with industry leaders is fundamental to the success of your initiatives,” said Jay Ennesser, VP of cross—industry alliances for IBM Global Solutions. “SAS and IBM have had an association for many, many years, and our customers expect the very best from both companies. We are pleased to be numbered among the top SAS partners.”
“This is our second year being recognized by SAS as a top partner and we are honored to have this distinction,” said Clive Pearson, president of Qualex Consulting Services. “We have been a SAS partner since 1995 and have seen exponential growth in the BI space. Implementation success has become a crucial metric for success.”
“For nearly 20 years, I’ve been associated with SAS in one way or another and the expertise we gain by being an Alliance partner is important to our success at ThotWave,” said Greg Nelson, president and CEO of ThotWave Technologies LLC. “Understanding a company’s needs and the technology necessary to meet those needs is what we do, and having access to SAS as an Alliance partner allows us quickly deploy the proper solutions so our customers have quality data — supported business analytics.”
“Through experience and a growing knowledge of each other’s strengths, what began as simply a successful partnership, evolved into a strategic alliance in 2004,” said John Fursey of IBM Canada. “Our deeper relationship delivers more value to our clients and this award is a nice display of SAS’ appreciation of its partners.”
“We are in a developing environment in Central America and having a close relationship with SAS has given us the extra knowledge to successfully drive business in this region,” said Romeo De la Cruz of BiCon. “We are honored to be acknowledged this way for such a leader in the market.”
Service & Sales Excellence Awards: The Service & Sales Excellence Awards are presented to a partner in SAS’ Government, Latin America, Education and Canada division for alignment and communication during and/or after the sale. This is a crucial step toward insuring client satisfaction.
SAS has strategic partnerships with organizations around the world and in every facet of the IT market. “I see our strategic partners as an extension of the best of SAS, and having the chance to thank them at an annual event is just a small way to showcase some of our partners,” said Marianna Clampett, vice president of government, Latin America, education and Canada at SAS. “Especially in our Latin American and Canadian geographies and with our public sector organizations, SAS partners are crucial for their field expertise. It would be great if we could honor all the Alliance partners.”
This year’s winners of the Service & Sales Excellence Awards are Research Triangle Institute, Synerma and Accenture.
“Research Triangle Institute has partnered with SAS for less than two years. We have developed close relationships between RTI and SAS and with our clients to deliver customer solutions in the government and life sciences arena,” said Dea Zullo, strategic alliance director at RTI. “This recognition from SAS was an unexpected tribute to a great affiliation.”
“At Synerma, we are committed to a go-to-market strategy with SAS to serve our joint customer base,” said Daniel Dube, president and CEO of Synerma. “It is wonderful to see SAS’ commitment to its partners in such a public way.”
“Particularly in Brazil, Accenture and SAS have had large success with joint initiatives, which have led both companies to a higher level of partnership,” said Giancarlo N. Berry, who directs Accenture’s global service line CRM in Latin America. “This partnership is opening a new set of opportunities and carrying a joint value proposition to our customers. We are very pleased to receive this award.”
This year’s SUGI conference drew more than 3,200 attendees, including a 63 percent increase in sponsorship participation by SAS Alliance partners.

ABOUT SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites — including 96 of the top 100 companies on the FORTUNE Global 500® — to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world THE POWER TO KNOW® .

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Press Releases April 11, 2005

SAS strengthens assault on BI market with enhanced offering

SAS® Enterprise BI Server empowers decision makers with fast, simple, consistent and accurate reporting; first to offer OLAP storage and mapping

PHILADELPHIA (April 11, 2005) — SAS, the leader in business intelligence, today announced it is shipping a newly enhanced version of the SAS® Enterprise BI Server, a major component of the SAS®9 Intelligence Platform, to users worldwide. SAS provides the industry’s most comprehensive offering, complete with easy point-and-click reports, while at the same time delivering more breadth and depth than conventional BI vendors such as Business Objects and Cognos. SAS creates a higher level of business intelligence by making fast and simple access to information available to a wide range of enterprise users.

SAS Enterprise BI Server delivers reports on time, on demand and on target, reducing the time spent looking for answers and making more time available for driving decisions and results. Since SAS Enterprise BI Server delivers critical information in intuitive ways, users can take those insights to make better decisions faster.

No other BI provider delivers OLAP storage and mapping capabilities integrated with a BI tool offering. In this enhancement, SAS created a more sophisticated level of analytics-driven business intelligence with easy and fast access to data for users everywhere in the enterprise.

“SAS brings BI to the masses with simplified user interfaces, so now everyone at every level of an organization can use this information to solve challenges quickly and easily,” said Dr. Jim Goodnight, CEO of SAS. “In addition, our BI offering is built to support IT’s need to manage and maintain data and applications efficiently.”

SAS announced additional developments related to the SAS Enterprise BI Server:

The SAS Enterprise BI Server now includes SAS OLAP Server and new OLAP clients at no extra cost. With these new additions, SAS becomes the first and only BI provider to deliver OLAP storage packaged with a BI tool offering. By including the OLAP server and storage, users can create cubes and view multidimensional data within the end-user report environment.

SAS and ESRI Corp. have integrated the SAS Enterprise BI Server with ESRI’s ArcGIS server, delivering BI tools integrated with geographic visualization.

SAS is offering an integrated version of Platform Computing’s JobScheduler for use with SAS Enterprise BI Server. This enterprise job scheduler automates the execution of the entire project flow, from data integration through reporting and analytics.

The enhanced SAS Enterprise BI Server delivers an integrated and comprehensive suite of BI capabilities — including reporting, query and analysis, OLAP, integrated analytics, visualization, and Microsoft Office integration — all using consistent metadata across the suite. Using targeted BI interfaces that support individual needs, the SAS Enterprise BI Server empowers all information producers and consumers.

“The SAS Enterprise BI Server is SAS’ foray into mainstream business intelligence. I was impressed by both its power and ease of use,” said Cindi Howson, president of ASK, a BI consultancy. “SAS has done well to analyze the needs of different user types and focus on the distinct needs of casual users and business analysts.

“All too often, users spend too much time trying to access data in different places and formats,” Howson continued. “Of the major BI vendors, SAS was the first Web-based tool to allow users to create a dashboard style report that can seamlessly pull data from multiple data sources, whether relational, OLAP or stored processes. Multiple data sources can also be defined at the metadata or Information Map level, providing re-usability and control when these multiple data sources need to be accessed on a recurring basis.”

According to a recent AMR Research report, “Customer Service, Reputation Aid SAS’s Entry Into the BI and Financial Intelligence Sectors (Jacqueline Coolidge, John Hagerty, October 28, 2004), “SAS®9’s Intelligence platform, which underpins all its analytic applications, was designed to meet the needs of the full spectrum of reporting and analysis users from a single, integrated environment. SAS engineers concentrated heavily on creating a simplified user interface, and it shows. The architecture was designed for scalability and integration.”

THE INDUSTRY WELCOMES SAS® BUSINESS INTELLIGENCE INTEGRATION, EASE-OF-USE
A recent survey by global technology consulting firm Accenture highlights growing discontent among senior U.S. executives with their business intelligence initiatives.* More than 90 percent of the 150 senior executives surveyed across Fortune 1000 firms believe they need to significantly strengthen their analytic and BI capabilities to drive business growth in the coming year. SAS customers are doing just that.

Many industry thought leaders and SAS customers confirm that SAS’ presence in the business intelligence software industry is strong. Customers have responded favorably to the business benefits that come from integrating analytics and data management with conventional BI tools.

These business benefits include: users’ timely access to information; cost containment and operational efficiencies; self-service reporting; confidence in the data; regulatory compliance; and IT standardization. For IT, these benefits include: easy implementation, administration and deployment, reducing time and expense of IT resources; complete 24/7 support at no additional cost; and licensing to unlimited report authors and consumers. Read what some users have to say:

“We investigated six platforms, including Business Objects, Information Builders and Cognos, before selecting SAS Enterprise BI Server. No other vendor offered cutting-edge analytics and easy-to-use BI reporting in a single integrated platform,” said Jody Porrazzo, director of econometric risk strategy for APEX Management Group. “We started deploying SAS Enterprise BI Server the end of November 2004, and it is now reaching 95 percent of our enterprise, including IT, administration, risk forecasting, actuarial, auditing, warehousing and reporting departments. Reports used to take too long for decision makers. With SAS, BI-related data quality is up and so is productivity.”

“Alamo Community College District has been working with SAS for approximately 20 years and recently took a step forward in migrating to the SAS BI Server,” said Dr. Charles Burmeister, CIO, Alamo Community College District. “In the Information Technology Department, we have the responsibility to manage enterprisewide applications for the district, which includes four independent accredited community colleges that serve more than 80,000 different students in a 12-month period. Our BI architecture that we’re deploying through the SAS BI Server will provide us with the opportunity to have a single enterprisewide solution. We’re very excited about being able to deliver key information at the right time into the hands of the administrators and faculty to help them be more proactive and make positive change in our district.”

“To continue our ongoing success in strengthening the ability of individuals and companies to stay connected locally, nationally and globally, we needed to better understand the needs of our customers,” said Gabriel Toichoa, director of pricing and modeling for Canada Post. “To successfully achieve this goal required a robust and integrated solution, and, based on our research, SAS was the only provider in the marketplace with an integrated business intelligence offering.”

“Our clients are excited about how SAS business intelligence provides timely and easy access to information, so they can make informed choices and not have to rely on ‘gut’ decisions. SAS provides self-service reporting that brings this data access to business and non-technical users at different skill levels, so they can quickly discern data through familiar and intuitive interfaces, including zero footprint web-based interfaces and Microsoft Office integration,” said Bridgette Chambers, managing director for SAS partner COMSYS’ National SAS & BI Solutions. “This frees up IT professionals to spend less time responding to ad hoc report requests and focus more on strategic issues.”

“With the SAS Enterprise BI Server, we will be able to reduce the complexity of our BI architecture, providing information on every aspect of Frankfurt International Airport’s operations. By consolidating our BI applications, we significantly reduce the cost for providing reports to various business departments,” said Dr. Roland Krieg, senior vice president of information and telecommunication for Germany-based Fraport AG. “The integrated business intelligence environment will also reduce reporting cycles — better meeting business users’ information needs.”

“SAS Web Report Studio provides business users with a 360-degree view on business without exposing users to the complexity of underlying data sources. IT can define SAS Information Maps on top of relational and multidimensional data sources that hide the complexity from business users in order to let them create their own business reports, while keeping IT in control of data access,” said Dieter Steinmann, senior manager, business systems/business information architect for Germany-based Fraport AG.

“SAS Enterprise BI Server offers a broad set of capabilities that are major differentiators from the competition,” said Mario Perkins, director of North American operations for SAS partner Qualex. “This includes extensive ETL that can access any type of data on any platform; common metadata that can be used throughout SAS; advanced analytic capabilities that far exceed the competition; Web reporting and OLAP that allow easy access to information across an organization; and integration with Microsoft Word and Excel — all in one solution from one vendor. The competitors cover a few of these areas, but not the full breadth, depth and flexibility that SAS offers.”

” We have been using SAS for years for its sophisticated analytics. The”ve added some nice enhancements with SAS BI Server, and we can now provide high-end multiple query and reporting interfaces for different types of users at both the business and IT levels,” says Christophe Ponsart, Marketing Information System Manager at France-based Sofinco. “By successfully combining these analytic capabilities with reporting, OLAP and other conventional BI tools, SAS has made it easy for us by providing a helpful solution on one single, comprehensive platform.”

“We reviewed the technology of all the major business intelligence vendors, including Cognos, and decided to consolidate our BI efforts with SAS,” said Prokurist Josef Jarausch, head of sales controlling at Austria-based UNIQA. “We have confidence in its integrated business intelligence platform to deliver a consistent view of the data to all our users across the enterprise. The breadth of interfaces targeted at specific user roles enables UNIQA to surface a corporatewide understanding for business that lets all employees act toward common goals.”

See related SAS customer press releases: Briggs & Stratton harnesses the power of SAS Business Intelligence enterprisewide; Tekelec signals for SAS Enterprise BI Server to improve operational efficiencies; SAS delivers SAS Enterprise BI Server to OSI Pharmaceuticals

BEYOND BUSINESS INTELLIGENCE
SAS differentiates itself from other conventional BI vendors in the industry with unmatched technology and expertise in advanced analytics, data management and tailored solutions for specific industries such as banking or life sciences. SAS takes enterprises Beyond BITM by integrating analytics that not only provide limited insight and hindsight in the form of historical reports, but predictive analytics that help predict outcomes and allow clearer foresight. With these capabilities, SAS offers users at any level immediate access to cleansed and reliable data, through targeted user interfaces that match the skill level of the individual user.

The announcement came at the 30th annual SAS Users Group International (SUGI) conference. More than 3,000 SAS users from around the world attended this year’s SUGI in Philadelphia.

* “Nine Out of Ten US Executives Unhappy with Their BI,” Accenture, Feb. 25, 2005.
Qualex Consulting Services is a premier SAS software solutions services company and a Gold-level member of the SAS Alliance. Qualex has worked closely with SAS for several years as the leading implementation partner in the gaming industry and has taken an active role in the development of the SAS gaming solutions. Qualex brings to the gaming industry experience from a wide array of industries that include financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail, healthcare and government agencies since 1995.

ABOUT SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at about 40,000 sites — including 96 of the top 100 companies on the FORTUNE Global 500® — to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world THE POWER TO KNOW® .

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Press Releases March 22, 2005

Qualex Consulting at SUGI 30
MARTINSVILLE, VA, March 22, 2005 – Qualex Consulting Services, Inc. is pleased to announce that the company will again have a booth in the Alliance Partner area at SUGI 30, Pennsylvania Convention Center, April 10-13, 2005.
SUGI is always a wonderful time to connect with old friends and make new ones. Qualex personnel look forward to seeing you there.

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Press Releases October 4, 2004

Qualex Consulting signs multi-year contract with Veteran Affairs

MIAMI, FL. October 4, 2004 – Qualex Consulting Services, Inc., today announced the signing of a multi-year contract with the Department of Veteran Affairs. “Winning the award allows us to continue providing the Veteran Affairs with our consulting services for the next 5 years,” said Clive Pearson, President of Qualex Consulting Services, Inc.

About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a technology and professional consulting company dedicated to providing a wide range of Consulting, Information Technology and Communications-related products and services.

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