SAS Customer Intelligence delivers fast, significant return on your marketing investment by enabling you to conduct measurable, integrated marketing campaigns, maximize customer profitability, acquisition and retention, leverage existing investments in technology and build a sustainable competitive advantage through the creation of reliable, high-value customer intelligence.
SAS Customer Intelligence includes a family of solutions that help you maintain and grow profitable customer relationships with the following tools:
- SAS Marketing Automation the most comprehensive marketing automation solution available, it provides everything needed to turn raw, disparate data into profitable marketing campaigns.
- SAS Marketing Optimization applies powerful mathematical approaches to optimize marketing ROI given limited budgets, channel capacities and other constraints.
- SAS Interaction Management facilitates real-time marketing conversations through communications in the call center, on the website or at the check-out counter. It is information that is triggered instantaneously.
- SAS Web Analytics helps you learn how each individual navigates your Internet site. It will help you understand the behavior of the person who drops the shopping basket at the final hurdle so that you can prevent it from happening in the future.
- SAS Customer Insight for Retail provides strategic segmentation and behavior predictions based on your customers’ demographic, psychographic, transactional and attitudinal data. Additionally, the solution lets you segment and profile stores based on transaction history and trade-area demographics.