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Press Releases May 5, 2011

South Point Casino Turns to Qualex For Better Customer Intelligence
Qualex integrates a business intelligence and analytical solution for Las Vegas’ South Point Casino. The solution reveals insights into key performance metrics, including detailed patron analytics as well as overall data for key geographic regions.

Miami, FL (April 26, 2011) — Catering to a unique demographic mix of Las Vegas locals, recurring tourists from Southern California and a loyal following of National Finals Rodeo (NFR) and the Professional Bull Riders (PBR) World Finals participants and fans, Michael Gaughan’s South Point Hotel, Casino and Spa is a popular Las Vegas destination that realizes the importance of connecting on a personal level with each and every one of its patrons. To retain its high level of service, South Point Hotel, Casino and Spa turned to Qualex Consulting Services, Inc. (Qualex) to implement a business analytics and campaign management solution to connect with its customers on a one-to-one level.
Qualex leveraged data from South Point’s operational casino management system to deliver a strategic solution that is used to better model, report and analyze patron information. This information is easily shared across the enterprise with executive management, marketing and business analysts to provide South Point Hotel, Casino and Spa an improved understanding of both gaming and non-gaming revenue, as well as player value and player preferences. Armed with this information, South Point Hotel, Casino and Spa’s executives can easily figure out how best to optimize company resources, while also maximizing profitability.
“The solution implemented by Qualex at South Point integrates data from many disparate sources, ensures data quality and provides one view for business intelligence and analytical insights on key performance indicators, such as revenue per patron and per trip, comp generation and revenue for key geographic regions, which should help drive profits straight to South Point’s bottom line,” explained Clive Pearson, Qualex’s CEO.

About Qualex Consulting Services, Inc.
Qualex Consulting Services, Inc. is a woman and minority owned business, which has been designated as a small business by the GSA. Qualex provides mobile solutions and business analytics integration services for the gaming and hospitality, telecommunications, governments, the financial services, insurance, energy, pharmaceutical, manufacturing, retail and healthcare industries.

Qualex Consulting Services, Inc.
4300 Biscayne Blvd.
Miami, FL 33137
Telephone: + 1 877-887-4727

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