Sports analytics encompasses the technologies and skills used to deliver business insights from operational data.
Through modeling, optimization, predictive analytics and business intelligence, sports clubs and leagues can gain insights to strengthen marketing performance, deepen fan-centric relationships and improve the way they engage customers to maximize their experience.
One of the key benefits of iQ-Sports™ is that it standardized the process for storing source data as well as creating reports and analytic models to make critical information available to business users.
Sports organizations suffer from lack of fan engagement, marketing campaigns are often too generic, the data available for campaigns is frequently inconsistent and plain wrong.
A sports marketing solution should be affordable, scalable, adaptable, capable of targeting quests in all possible ways.
Figure 1. IQ-Sports™ Overview

BUSINESS VALUE
Advanced analytics from IQ-Sports™ can deliver crucial insights to propel growth and success by:
• Real-Time alerts for VIP behavior offer a competitive advantage
• Creating a fan-centric 365° view
• Delivers a total fan view to better understand customers
• Targets the right marketing campaigns to the most strategic customers
• Improve operating results and marketing performance
• Live, interactive and intuitive dashboards with guaranteed data consistency
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• Provide simple and fast data consolidation
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• Integrates with other leading software and systems in the Sports and Entertainment industry with its multivendor architecture
• Establishes a centralized data source to help our customers better manage the overall effectiveness of their teams
• Predicts fan behavior through statistical models in real-time
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